GREY GOOSE Vodka Invites People to Treat Themselves as the Special Occasion with the Launch of Live Victoriously - Seite 2

GREY GOOSE is also relaunching its digital and social ecosystem globally by transforming www.GreyGoose.com into an immersive, interactive website, enriched with custom content. Additionally, introduction of the Live Victoriously platform will be supported by exclusive media partnerships with top content hubs like Hulu, Spotify, The Skimm and HypeBeast.

MullenLowe U.S. was recently brought on as the new creative Agency of Record and executed the Live Victoriously platform launch.  In addition to MullenLowe, GREY GOOSE appointed Publicis Sapient for global digital and social strategy to drive the digital transformation of the business. These two partnerships have solidified Applbaum's commitment to holistically overhaul and reposition the GREY GOOSE brand identity.

To celebrate the launch of the Live Victoriously platform, GREY GOOSE took over happy hours in New York and London last night by treating post-work bar crowds to surprise performances from some of the world's most beloved comedians. Posing as on-duty bartenders for the evening, comedic talent – including Jamie Foxx, Aidy Bryant and Colin Jost in New York City and Jack Whitehall  in London – served up cocktails alongside spontaneous stand-up acts, which focused on the new platform's principal message: to Live Victoriously is to treat yourself like you are worthy of the very best, and the best moments to treat yourself can be found right under your nose – even on a Tuesday at 6pm.  Throughout the year, GREY GOOSE will continue to bring together cultural purveyors from different fields to disrupt everyday moments in order to inspire people to Live Victoriously.

As the leader of the super-premium vodka category, GREY GOOSE is already synonymous with exceptional quality and is largely attributed as having changed the category forever when it was first introduced 22 years ago. With the launch of Live Victoriously, however, the brand will look to remind consumers that quality need not be reserved exclusively for life's major moments – GREY GOOSE is for every moment that has the potential to become a lifelong memory.

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About GREY GOOSE Vodka

Made without compromise, GREY GOOSE is made with the highest-quality ingredients and has a 100% traceable production process, from crop to cork. Every aspect of the creation of GREY GOOSE is focused on crafting vodka of unmatched quality. Each bottle of GREY GOOSE is distilled and bottled in France, with a recipe and process that remains unchanged since inception, using just two ingredients – single origin Picardie wheat and spring water from our natural limestone well in Gensac-la-Pallue. A one distillation process brings out the true essence of these ingredients.