American Girl Unveils New Must-Have Products Ahead of the Holiday Season - Seite 2

Historic Accessories for Historical Girls

For more than 30 years, cultural authenticity, historical accuracy and premium quality have been the hallmark of American Girl’s flagship historical line. This season, American Girl is introducing keepsake-quality products crafted from real wood, ceramic, glass and metal, to inspire imagination and a lifetime of play. New accessories include the award-winnning Julie’s Pinball Machine, a doll-sized replica of the iconic 1970s arcade staple that works just like the actual game, Melody’s Upright Piano, Maryellen’s Seaside Diner, Rebecca’s Sabbath Set and more.

Building Self-Esteem with New Smart Girl’s Guide Kits

American Girl’s Smart Girl’s Guide Kits are designed for girls facing new challenges and changes to help them navigate life and build self-esteem. Consumers can select from six prepackaged kits based on the most popular advice books in the brand’s award-winning series: Worry; Friendship Troubles; Sports & Fitness; Digital World; Cooking; and Liking Herself. In addition to the book, each kit also comes with corresponding accessories, including a journal, friendship bracelets, and cozy socks, plus a choice of one of six mini dolls dressed in an exclusive American Girl T-shirt.

2019 Girl of the Year

Blaire Wilson, American Girl’s 2019 Girl of the Year, is a young chef-in-training who excels at gathering people around the dinner table, but needs help finding balance between the digital world and the real world. Blaire comes to life via a two-book series and an 18-inch doll, featuring green eyes and curly red hair, plus a range of accessories, including a wooden open-air restaurant and kitchen, complete with a farmhouse-style table, benches, and dozens of other items to round out the play experience.

Nutcracker Collection Reimagined (Launching Nov. 1, 2019)

This holiday classic gets reimagined for American Girl with the new limited-edition Nutcracker Collection, featuring elegantly-crafted, doll-sized outfit sets for Clara, the Nutcracker Prince and the Nutcracker Snow Queen. Designed to be timeless treasures, each outfit comes individually numbered.

These holiday products and the rest of American Girl’s assortment of hundreds of items are available for free shipping on orders over $125.

ABOUT AMERICAN GIRL

American Girl is a premium brand for girls and a wholly-owned subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), a leading global children's entertainment company that specializes in the design and production of quality toys and consumer products. Headquartered in Middleton, WI, American Girl offers an inspiring world of dolls, content, and experiences that nourish a girl’s spirit and help develop her strength of character. Best-selling lines include Truly Me, Girl of the Year, Bitty Baby, WellieWishers, and American Girl’s classic historical characters. The company sells products through its award-winning catalogue, on americangirl.com, in its proprietary U.S. experiential retail stores, as well as at specialty retailers nationwide. By inspiring girls to be their best, American Girl has earned the loyalty of millions and the praise and trust of parents and educators.

MAT-AG

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