The Meet Group Launches Live Video on Gay Dating App GROWLr
The Meet Group, Inc. (NASDAQ: MEET), a leading provider of interactive dating solutions, announces the launch of live video capabilities on GROWLr, the world’s largest bear-specific gay dating app. The company had previously announced the upcoming release of Live in April, which had been accelerated in order to provide GROWLr members with the ability to connect with others through live video. Additionally, in the midst of the pandemic, one-on-one video chat is now free for all GROWLr members.
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The Meet Group Launches Live Video on Gay Dating App GROWLr (Photo: Business Wire)
The Meet Group expects the launch of Live capabilities on GROWLr will help create more meaningful connections within the community. Since the feature was released on GROWLr on April 21, over 50,000 members have engaged with live video, with an average of 15,000 members using Live every day.
“Livestreaming allows people to make connections and remain socially distant,” said Geoff Cook, Chief Executive Officer of The Meet Group. “We hope GROWLr Live will enhance how our users connect with each other, especially in these difficult times. This week, we rolled-out free one-on-one video chat on GROWLr to provide members with the opportunity to safely connect through private virtual dates.”
Through free one-on-one video chat, users will be able to connect with one another and form deeper relationships without the pressure of streaming live in front of hundreds, or thousands, of people.
Since the release of Live, 87% of surveyed GROWLr members have said they feel they are able to connect with more people, and 90% have agreed that the feature provides them with a better way to meet and socialize with others during the pandemic.
Beginning this week, GROWLr will host a variety of free live entertainment shows on its mobile application, welcoming musical artists, comedians, and more. The company hopes that with nightlife at a virtual standstill across the country, the live shows can help to bring the community together and provide members with a safe and enjoyable experience from the comfort of their own homes. The weekly, hour-long livestream entertainment series begins at 9:00 p.m. EDT tonight.