Amazon Music Announces Breakthrough, a New Global Developing Artist Program - Seite 2

“Amazon Music has accompanied me since I took my very first steps in the music industry. They invited me to play gigs for them long before I could see what they saw in me, and knowing that I’ve been having their support since the very beginning makes me deeply thankful,” said Malik Harris. “But most of all, having them by my side as I release a song that stands against racism shows me that the people at Amazon Music are not afraid to speak up for what’s right—and that makes me even prouder to call them friends.”

Amazon Music launched Gabby Barrett’s Breakthrough campaign as she began prepping her debut album, GOLDMINE, in early Spring of 2020. Amazon Music worked with the country singer/songwriter to develop a plan that included increased programming for Gabby on the streaming service, a spot on Amazon Music’s billboards across the U.S., a custom Alexa utterance for her new album (“Alexa, take me to the GOLDMINE”), a livestreamed Q&A with Barrett and Charlie Puth on Amazon’s homepage, and an exclusive listening event on Echo Studio smart speakers that featured select tracks from GOLDMINE in 3D Audio. Later this year, Amazon Music will also debut a mini-documentary on Gabby Barrett, a brand-new Amazon Original cover of Dolly Parton’s “I Will Always Love You,” and much more.

Released last month, Goldmine’s first-day streams exceeded any other debut country album ever on Amazon Music globally, and the album ended the week as the most streamed debut country album in history, with Amazon Music delivering the highest percentage of streams for the album of any streaming service in the U.S.

"I am very honored to be an Amazon Music Breakthrough artist," said Gabby Barrett. The last two years have been such an exciting whirlwind with ‘I Hope,’ and to be chosen for an initiative like this is amazing. Thank you to Amazon Music, who has been so supportive of me and my music from the beginning, and to my team for always setting me up for success. I'm truly blessed and grateful, and can't wait to put out more music for you to enjoy.”

As part of Breakthrough, Amazon Music is also revealing a brand-new global playlist under the same name, which will serve as a new home for the best music from the best rising artists from around the world. Covering multiple genres and languages and available across all tiers of Amazon Music, the Breakthrough playlist is the destination for the best music from the emerging artists and can be heard here or by asking “Alexa, play Breakthrough.”