Hard Seltzer Market to Garner $10.92 Bn, Globally, by 2027 at 12.7% CAGR, Says Allied Market Research - Seite 2

The on-trade segment to manifest the highest CAGR through 2027

By distribution channel, the on-trade segment is expected to register the highest CAGR of 13.6% during the study period, owing toincreasing number of consumers drinking hard seltzers in bars and restaurants as it has a high standard of services, privacy, and community involvement. However, the off-trade segment held the largest share in 2019, contributing to more than two-thirds of the global hard seltzer market, due tothe growing retail industry, urbanization, and expansions of the cities.

North America held the lion's share

By region, the global hard seltzer market across North America held the largest share in 2019, accounting for more than four-fifths of the market, due togrowing preferences of flavored malt and alcoholic beverages and high preferences for low alcohol content, calories, and gluten-free beverages.However, the market across Asia-Pacific is expected to portray the highest CAGR of 16.9% during the forecast period, owing to growing popularity of the flavored beverages, growing disposable income, and rising millennial population.

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Major market players

• Truly
• Barefoot Cellars
• White claw
• Bon & Viv
• Future Proof Brands LLC
• Nude
• Ficks& Co.
• Lift Bridge Brewing Co.
• Kona Brewing Co.
• Bud Light Seltzer

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