ScottsMiracle-Gro Unveils Bright and Sunny Super Bowl Spot to Inspire Consumers to ‘Keep Growing’ - Seite 2

“The idea behind this Super Bowl campaign is a continuation of what we’ve been doing for our brands over the last year—building relationships with new consumers who have entered the category,” said John Sass, vice president of advertising at ScottsMiracle-Gro. “We’re meeting them where they are, from TikTok to Instagram to the Super Bowl, with breakthrough and dynamic creative ideas that we’ve crafted with our partners at VaynerMedia.”

The Super Bowl commercial marks the launch of ScottsMiracle-Gro’s biggest marketing push with a fully integrated eight-week program leading up to the first day of spring. The campaign includes a multiplatform approach across channels such as Facebook, Instagram, Twitter, TikTok, YouTube, Snapchat, and OTT, and will utilize a volume of content to engage consumers and drive further awareness for the brands.

The 45-second Super Bowl spot was directed by Martin Granger, one of the most sought-after comedic TV commercial directors in the world. He’s directed award-winning campaigns for Progressive, Bud Light, and Skittles, among others.

To view the ScottsMiracle-Gro Super Bowl LV ad, please click here.

About the Dream Lawn and Garden Giveaway
NO PURCHASE NECESSARY. Void outside the US and where prohibited. Open to legal residents of the 50 U.S./D.C., who are at least 18 years old as of date of entry. Sweepstakes Period begins 12:00 a.m. ET on 1/27/21 ends 11:59 p.m. ET on 3/20/21. Lawn and garden of your dreams awarded in the form of a $15,000 Sponsor-selected stored-value Card. For complete Official Rules and eligibility, terms and privacy notice, visit KeepGrowingToday.com. Sponsor: The Scotts Company LLC. Msg & Data Rates May Apply.
Official Rules: https://keepgrowingtoday.com/rules

About ScottsMiracle-Gro
With approximately $4.1 billion in sales, the Company is one of the world's largest marketers of branded consumer products for lawn and garden care. The Company's brands are among the most recognized in the industry. The Company's Scotts, Miracle-Gro and Ortho brands are market-leading in their categories. The Company’s wholly-owned subsidiary, The Hawthorne Gardening Company, is a leading provider of nutrients, lighting and other materials used in the indoor and hydroponic growing segment. For additional information, visit us at www.scottsmiraclegro.com.