The Alkaline Water Company and Shaquille O’Neal Enter a New Partnership - Seite 3

The launch of his Las Vegas eatery Big Chicken has further elevated Shaquille’s status as he has positioned himself as a successful restaurateur. A second Big Chicken location is open in Glendale, CA and additional locations will debut at sea on Carnival Cruise Lines Radiance and Mardi Gras.

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About Authentic Brands Group:

Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 30 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers, and retailers. Its brands have a global retail footprint across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels, and in more than 5,950 freestanding stores and shop-in-shops around the world.

ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands generates more than $10 billion in annual retail sales and includes Marilyn Monroe, Elvis Presley, Muhammad Ali, Shaquille O'Neal, Dr. J, Greg Norman, Neil Lane, Thalia, Sports Illustrated, Eddie Bauer*, Spyder, Volcom, Airwalk, Nautica, Forever 21, Aéropostale, Juicy Couture, Vince Camuto, Lucky Brand, Nine West, Jones New York, Frederick's of Hollywood, Adrienne Vittadini, Tretorn, Tapout, Prince, Vision Street Wear, Brooks Brothers, Barneys New York, Judith Leiber, Herve Leger, Frye, Hickey Freeman, Hart Schaffner Marx, Thomasville, Drexel and Henredon. Pending acquisition in June 2021*.

For more information, visit authenticbrandsgroup.com.

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Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the following: the Company’s belief that Shaquille’s positive presence and global outreach will enable Alkaline88 to aggressively push the Company’s growth trajectory even faster; Shaq’s statement that he looks forward to helping raise the Company’s game to new heights; and that the partnership is expected to provide significant branding, creative, and business benefits to drive both sales and shareholder value creation.