Cascade Dishes on a Dirty Little Secret in Larger Commitment to Sustainability - Seite 2

Last year, Cascade turned the “dishwashing is wasteful” myth on its head and used humor to motivate people to make changes in their dishwashing habits to help save water. Today, the brand is kicking off a partnership with actor Sterling K. Brown to help encourage people to forgo hand washing for the dishwasher through another educational and tongue-in-cheek content series urging people to save water and energy.

“We live in California, so saving water is always top of mind for me and my family,” said Sterling K. Brown. “We used to wash most of our dishes by hand. Then, I learned a little secret – that the dishwasher actually uses less than 4 gallons of water per cycle, so it turns out we were wasting a lot of water and energy by hand washing. Not anymore. Now, I let the dishwasher handle the dishes every night – saving water, time and energy.”

In addition to helping people save water at home, Cascade helps restore water to the environment through a partnership with the Bonneville Environmental Foundation’s ‘Change the Course’ program.​ Currently, Cascade is partnering on multiple projects in water-stressed regions across the country to rehabilitate important natural waterways and habitats, including the Sacramento River Basin, one of California’s most important water sources.​

“Water issues across North America remain a top concern for people and businesses alike. Over the years, we’ve been able to bring companies and the public together to shrink our human water footprint and restore water to regions in need,” says Val Fishman, Chief Development Officer at BEF. “Not only is Cascade helping people conserve water in their daily lives, but the brand has supported projects that will restore more than 338 million gallons of freshwater to rivers and wetlands across the United States.”

To learn more about the effort, visit CascadeClean.com.

*More dishwasher brands in North America recommend Cascade over any other automatic dishwashing detergent brand, recommendations as part of co-marketing agreements.

**When switching from using 180 gallons of water per week handwashing to automatic dishwashing 4 times a week, electricity rate of 11c/kWh (US).

About Cascade

In 1953, Cascade entered the automatic dishwashing market with claims of “spotless dishes” to the four percent of households with dishwashers. The fast-moving world of household innovations was just in its beginning stages, and Cascade stayed at the forefront for the next 50 years by developing a range of automatic dishwashing products perfect for a variety of families, needs, and lifestyles. Today, with decades of experience and dishwashers in more than 60-percent of households, Cascade continues to grow, striving for immaculate dishes every time with its brilliant automatic dishwashing powders, gels, pacs, and additives.