DGAP-News

DEAG Deutsche Entertainment Aktiengesellschaft: DEAG to strengthen its market position in the UK by acquiring UK Live Limited - Seite 2

"In view of the positive development with regard to the vaccination situation in our core markets, we expect to see our business activities increasingly return to normal in the coming months. We are already setting the course for a continuation of our successful business development and can further expand our strong market position in the UK with the acquisition of UK Live. UK Live has its own productions and independently covers the complete infrastructure from stage set-up to technology. By focusing on the domestic market, UK Live's business activities are hardly affected by the Brexit. The partnership with UK Live offers us potential, especially for our ticketing and live entertainment business. For example, we will offer tickets for UK Live events for sale exclusively through Gigantic.com," commented Detlef Kornett, member of the Executive Board of DEAG.

"The acquisition of UK Live adds attractive events and concerts to our events portfolio," commented Stuart Galbraith, CEO of Kilimanjaro. "Nick Billinghurst and Matt Smith have many years of experience in the live entertainment industry and have shaped UK Live from its early days with "Let's Rock The Moor" with 1,000 visitors to a successful company with over a dozen festivals and countless concerts within only a few years. Today, the four series of events "Let's Rock, Penn Fest, Friday Night Live Norwich, and Sunday Sessions" alone attract over 200,000 visitors annually."

Nick Billinghurst, Managing Director of UK Live, adds: "We are very excited about our future collaboration with DEAG and look forward to driving our growth journey together. With DEAG, we have a strong partner on our side, with whom we are ideally positioned for the post-corona era. Together we will soon be presenting our audience with top-class concerts and events again. I am sure that both sides will benefit from our merger in the long term."

About DEAG

DEAG Deutsche Entertainment AG (DEAG) is a leading entertainment service company and provider of live entertainment in Europe. DEAG is present with its Group companies in 13 locations in its core markets of Germany, the UK, Switzerland, Ireland and Denmark. As a live entertainment service provider with an integrated business model, DEAG has extensive expertise in the conception, organization, marketing and holding of events.