DGAP-News

Haier Smart Home publishes Half-Year Results: strong Revenue and Three-Digit Profit Growth with outstanding Premium and Overseas Performance - Seite 3

Haier Smart Home also achieved strong revenue growth across regions including 20% growth in America, 35% growth in Europe, 45% growth in South Asia, 24% growth in Southeast Asia and 39% growth in Australia & New Zealand on a YoY basis. In addition, Haier Smart Home has 122 factories globally, 59 of which are located overseas. In the first half this year, North India Industrial Park and Romanian Refrigerator Factory were put into production, enhancing our competitiveness in providing customized solutions to local markets.

Three-Winged Bird scenario brand increases value contribution from users and ecosystem revenue increased by 53%

In the first half of 2021, Haier Smart Home introduced the industry's first one-stop customized smart home Three-Winged Bird platform. The potential of high value customers was unlocked with order up to RMB2.1 million and RMB3.7 million, as well as the average set price rose from RMB220,000 to RMB420,000, and comprehensive appliances sets sold in the first half of the year increased by 39%.

At present, Three-Winged Bird offers services including whole-house renovation, partial improvement and customized home appliances, providing users with one-stop solution for customized smart home covering home improvement, furnishing, appliances and home living. On August 8, Haier Smart Home launched an upgrade of Three-Winged Bird APP to create a digital platform that offers users convenient, professional and personalized customized smart home solutions. Haier Smart Home has been accelerating network expansion offline. By the end of June 2021, 382 new Three-Winged Bird 001 Stores have been established, integrating more than 1,600 sales outlets from home improvement markets.

Three-Winged Bird's one-stop customized smart home service is well received by the market. The Three-Winged Bird 001 Experience Centre in Beijing booked revenue of RMB88.4 million from January to July, with over 50% contribution from non-appliances sales, and scenario sales reached RMB17.8 million, signifying its importance in the Company's implementation of smart home strategies.

Haier Smart Home pioneered the industry's first and only ecological brand in the IoT era, attracting top-tier ecological resources to create a global leading ecological platform. Take Haier's Internet of Food ecosystem as an example, by bringing together more than 1,000 partners across 12 industries including health, food and fresh food, it breaks up boundaries and builds smart cooking scenarios, in order to provide users with one-stop eating, buying, storing, cooking and cleaning solutions. In the first half of 2021, the company achieved a 53% increase in ecosystem revenue.