Macy’s Launches First-Ever NFT Series in Celebration of the 95th Annual Macy’s Thanksgiving Day Parade - Seite 2

Powered by Sweet’s consumer-first NFT platform and built atop the sustainable Polygon blockchain, these NFTs will be carbon-neutral and easy for all Parade fans to collect, trade and sell. If NFT owners decide to sell their Macy’s Parade NFTs in the NFT after-market on compatible marketplaces, 10 percent of any sales generated will be donated to Make-A-Wish, in perpetuity. This means that any time one of these unique 1 of 1 NFTs are sold, a 10 percent residual fee from the sale price will automatically be donated to Make-A-Wish. By employing NFT technology in this way, Macy’s is forging a path of charitable contributions that goes far beyond what traditional methods can achieve. The 9,500-piece free generative Macy’s Parade NFTs will be distributed to Parade fans randomly and will come in various degrees of rarity including Classic, Rare, or Ultra Rare.

The Macy's Parade NFT initiative was produced by Macy's in partnership with media agency Spark Foundry and Sweet.

The 95^th Annual Macy’s Thanksgiving Day Parade, live from New York City, airs on NBC & Telemundo on Thursday, November 25 from 9:00 AM – Noon, in all time zones, and can be streamed on Peacock. For information on the annual holiday spectacle visit macys.com/parade and follow the conversation by following @macys on various social platform or get involved in the conversation with #macysparade.

About Macy’s

For more than 160 years, Macy’s, the largest retail brand of Macy’s, Inc., has served generations at every stage of their lives. Through a digitally led shopping experience powered by macys.com, our award-winning mobile app and a nationwide portfolio of stores, Macy’s customers come to us for fashion, value, and high-quality products. We are proud of our heritage and the unique role we play in American culture and tradition. We celebrate occasions big and small and have created decades of memorable experiences through Macy’s 4th of July Fireworks and Macy’s Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. With the collective support of our customers and colleagues, Macy’s helps make a difference in every market we serve, supporting local and national charities through funding and volunteer service. With fashion, value and celebration as our guide, Macy’s makes life shine brighter for our customers, colleagues, and communities.