AMMO, Inc. Issues Letter to Shareholders from Jared Smith, Chief Executive Officer - Seite 2

We have also committed to strengthening our balance sheet and cash position through divestitures, strategic acquisitions, and buyback of our stock. For example, our buyback program will continue to create value for our long-term shareholder value in this current period. We will also continue to seek strategic and reasonable opportunities for acquisition using the criteria of being accretive in two years. This is actionable and of a size that does not stress our balance sheet while creating milestones and earn outs for the new management teams. Lastly, we will bring on new talent who will sharpen our execution and timeline for delivering the following business initiatives.

Expanding GunBroker.com’s Platform and Reach

GunBroker.com continues to be an extremely strong business segment for AMMO and will continue to deliver the most effective and compliant solution for buying and selling new and used firearms. Forging ahead, we will continue to streamline the checkout process through a centralized payment system, implementing a multi-item cart, and enabling financing for the entire transaction.

While we build out the tools to aid in streamlining our platform, we are growing our reach. Today, we are primarily product focused, having ignored the other half of our passion - the people and the places that enable us to get out there. The outdoorsman and shooting enthusiast will finally have a comprehensive site to find guide services, lodging, hunts, preserves, gunsmithing, and other services this industry relies upon to successfully enjoy the outdoors. We are curating the user experience based on their unique passions and the products and services necessary to be successful in the field. It is our goal that GunBroker.com will become the EMarketplace, message board, and aggregator of products and services for the outdoor community. In the next year, we will bring product reviews and podcasts focused on the historically relevant products and services available on the platform. We are also developing and testing a new suite of AI (Artificial Intelligence) tools to enhance the user experience. AI applications include FAQs, real-time instructional/ factual outdoor related inquiries, digital buyer assistance, reviews of inventoried products, and internally by employees for ad hoc data requests to help improve customer service. At the same time, we are cautious of AI’s role and have firewalled user data, focusing AI’s role on products and not the community to ensure personal information is not shared or violated. We are doing this to give shareholders better insight into our developments and to ensure GunBroker.com’s dominance in this industry.