Nexxen’s Cross-Platform Planner Gains Momentum as CTV Revenue Climbs - Seite 2

“Our entire industry is searching for tools that allow for ultimate flexibility in planning across linear and digital, which is exactly what Nexxen's Cross-Platform Planner brings to the table,” said Brian Lin, SVP of Product Management, Advertising, TelevisaUnivision. “With it, broadcasters like us can offer advertisers cross-screen planning from dollar one, so they can reach audiences more efficiently than ever.”

While Nexxen’s Cross-Platform Planner was initially equipped to solve for unduplicated reach across linear and digital given a fixed budget split, the new Auto Budget Allocation feature delivers automatically allocated budgets, down to the dollar, across a client’s entire portfolio of assets, while considering advanced audience targeting, business objectives and constraints, such as those based on impressions or CPMs. Now, broadcasters can balance a buyer’s preferred outcome with their own optimal yield management; soon, buyers will be able to access the tool as well, where this ability is even more critical when activating across an array of inventory types and across multiple sellers.

“We’re thrilled to see the momentum we’re gaining across the platform and particularly with our Cross-Platform Planner, as broadcasters realize what a game-changer this tool can be both for their monetization, and the advantages and efficiency they can offer their advertisers. Post-rebrand to Nexxen, we continue to invest in our technology and greatly value the support and feedback we’re getting from our clients as we do,” said Kenneth Suh, Chief Strategy Officer, Nexxen. “One example of this investment is the Auto Budget Allocation feature, which we believe answers the market need for greater fluidity and control over spend amongst streaming properties and enables more informed scenario planning against strategic audience targets.”

In H1 2023, Nexxen grew its CTV revenue to $45.9 million, which reflected year-over-year growth of 17%.

About Nexxen

Under the parent company Tremor International (AIM / NASDAQ: TRMR), Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize video and Connected TV in the ways that are most meaningful to them. Comprised of a demand-side platform (DSP), supply-side platform (SSP), ad server and data management platform (DMP), Nexxen delivers a flexible and unified technology stack with advanced and exclusive data at its core. Our robust capabilities span discovery, planning, activation, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be. For more information, visit www.nexxen.com.