Urbanimmersive Revolutionizes 3D Digital Twins Experience With 360° Video Fusion Technology - Seite 3

Ghislain Lemire, CEO of Urbanimmersive, commented, "Once you experience 3D VF, you immediately understand what was missing in the standard 3D digital twins used for marketing. Even packed with features such as 3D tags, video-conferencing, avatars, and other enhancements, standard 3D tours are a hard sell, a race to the bottom, as many clients consider them a 'nice to have' rather than a 'must-have'.   Our champion site clients who helped us test our 3D Digital Twins 360° Video Fusion have unanimously declared it a game-changer. Unlike standard 3D Digital Twins, this innovation not only places agents at the forefront but also conveys a wealth of information in a highly engaging manner that is uniquely achievable through video.   Such positive responses affirm our belief that after a decade and a half of continuous evolution in 3D technology development, we’ve struck gold. The best 3D technology for the real estate marketing market is not the one that enables you to have the best 3D scene but the one that put forefront the agent."

Rollout of 3D VF
Through extensive testing, the go-to-choice for a 360° camera capable of creating high-quality 360° videos with exceptional audio is the Insta360 ONE R with a wireless mic to enhance audio recording. Urbanimmersive is planning a progressive rollout of the new 3D VF to ensure a smooth distribution of capture hardware and a controlled ramp-up in post-processing. As such, 3D VF will initially only be offered by Urbanimmersive's photography service brands, in specific markets with selected clients, before becoming available to all in December 2023.

Application for Real Estate Agents

In the realm of real estate marketing, the introduction of 3D Video Fusion (3D VF) heralds a novel approach to displaying properties, seamlessly combining a 3D tour, 360° video, and a 2D floor plan. Real estate agents, armed with an off-the-shelf 360° video camera, find it effortless to showcase their listings with enriched detail and interactivity. The process is straightforward: agents capture the property in a 360° video and upload it to Urbanimmersive’s servers. What they receive in return is a comprehensive Digital Twins 360° Video Fusion that elevates property presentation, offering an unmatched value proposition in the market.