Síminn hf. - New product offering generates revenue growth - Seite 2

We have made numerous changes to our product offering during the year which seem to have met consumer needs well. Increasingly, Icelandic consumers are choosing to buy the complete range of products from their telecommunications and television service providers that suits them, instead of hand-selecting each service element. In the case of Síminn, the number of packages sold has increased by 10% during the year, but the number of individual products such as internet services has decreased. The number of mobile customers has increased rapidly recently, both within and outside the package, and roaming income has grown somewhat with the number of tourists.

Overall, rapid and varied income development is taking place due to internal and external changes, which in turn has produced more versions than before of the transactions that households have with Síminn. Some households have thus reduced their bill, while others have chosen larger packages and added products. Síminn's biggest benefit in this product development is that we now meet more diverse needs than before, and not least for younger target groups than before.

Síminn’s TV service is an example of a product that appeals more and more to younger audiences, but also to the solid core that has been in the business for a long time. Viewership has increased rapidly again, but only after the end of the pandemic did the amount of time people spent in front of the TV drop significantly. New viewing records are being set week after week, but the series about the band IceGuys, which has received an average of ten thousand plays per day since the first episode aired last October 6, is in the forefront. Foreign series, children's content and football also have their loyal viewers.

There is more of all the above ahead, especially high-quality Icelandic series until Christmas. Síminn is also involved in an exciting development project with HSÍ, which is the first of the Icelandic sports associations to sell access to the sport without intermediaries to viewers through Síminn's system. In this project, artificial intelligence plays a big role and is therefore extremely exciting for Síminn as a technology company. After the end of the year, on the other hand, it will be interesting to see how the production of television content develops in the world, but labor disputes in Hollywood could temporarily reduce the supply of new programs from this mainstay of the entertainment industry.