Treasure Global Launches 10 Mini Games Integrated with AI Game Creator in ZCITY’s 3D World, Enters Booming Global Gaming Market

NEW YORK and KUALA LUMPUR, Malaysia, Dec. 21, 2023 (GLOBE NEWSWIRE) -- Treasure Global Inc (NASDAQ: TGL) (“TGL,” “Treasure Global” or the “Company”), an innovative technology solutions provider, today announced the launch of 10 exciting mini-games in ZCITY 3D World, allowing TGL to tap into the projected US $212.4 billion global gaming industry. The integration is powered by TGL’s Artificial Intelligence (“AI”) Game Creator.

Powering the Future: ZCITY's AI Game Creator in the projected US$212.4 Billion Global Gaming Market

Newzoo, a leader in video games and gamer data, estimates that the global games market will generate revenue of US$212.4 billion in 2026. With the global games market projected to generate revenues of US$187.7 billion in 2023, reflecting a +2.6% year-on-year growth rate, ZCITY's AI Game Creator is positioned to be a pioneering force by providing access to this expansive market.¹

Mobile Games Forecast: Dominating Player Preferences

As the mobile gaming market maintains its lead within the gaming industry, contributing a substantial US$92.6 billion to the overall revenue, ZCITY's mobile-friendly mini-games are strategically positioned to capture a significant share of this dynamic market. Mobile gaming dominates player preferences, capturing 84.4% of the audience.¹

Online Gaming Market Dynamics: 9.8% Growth in 2023

In 2023, the global online gaming market generated approximately US$26.14 billion in revenues, growing 9.8% compared to the previous year. While down from its unprecedented 2020 growth rate that benefited from the global COVID-19 outbreak, online gaming remains a popular and resilient activity, with an estimated 1.1 billion online gamers worldwide with China, South Korea, and Japan having the largest online gaming reach.²

Unlocking Gaming Revenue Potential: AI-Enhanced Gaming Experience

TGL has incorporated an AI-powered game creator within ZCITY 3D World, allowing users to customize and play the 10 newly integrated mini-games. This strategic move not only enhances the gaming experience for users, but also positions ZCITY to access the rapidly growing global gaming market.

Monetization Opportunities and Future Growth

The introduction of 10 AI-powered mini-games into ZCITY 3D World, coupled with the ability for users to customize their gaming experience, aligns with Treasure Global's commitment to diversifying revenue streams. Through in-game purchases, virtual goods, and AI-driven marketing strategies, ZCITY 3D World is poised to become a dynamic digital marketplace.