TransUnion Partners with Samooha, by Snowflake, to Drive Privacy-First Data Collaboration in Advertising - Seite 2

TruAudience marketing solutions combine the expansive consumer data, advanced identity resolution, audience building, and targeting capabilities of TransUnion and Neustar into a comprehensive and interoperable suite of privacy-first marketing solutions.  Additionally, the product suite offers closed-loop marketing measurement and attribution, and credit-informed marketing solutions. TruAudience powers these solutions for leading brands, agencies, publishers, data owners, and technology providers. 

To learn more about TruAudience, click here.

About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http://www.transunion.com/business

About Samooha, by Snowflake:
Samooha democratizes access to secure data collaboration and empowers businesses to fully harness the power of their ecosystem. Easy and secure collaboration can unlock the real power of data and create exponential enterprise, and societal value. Samooha offers a dual mode, no-code web application as well as a Developer Edition for advanced analytics, ML/AI use cases. The fundamental paradigm shift of bringing compute to data, eliminates any need for migration, creating an integrated value in the warehouse and cloud layer itself. Starting as a Native Application on Snowflake, Samooha serves as a platform where an entire developer ecosystem is empowered to build powerful applications anchored around data collaboration. This fuels a rich data economy unlocking previously untapped enterprise value. Samooha was acquired by Snowflake in December 2023.