Bilibili Publishes 2023 Environmental, Social and Governance Report - Seite 2

• Approximately 4.3 billion average daily video views were generated, over 95% of which came from PUGVs and Story Mode.
• Each user spent around 97 minutes on Bilibili per day and generated over 15 billion interactions per month.
• Bilibili’s proprietary Large Language Model “Index” was widely applied to its products, developing various new functions and features to improve users' and content creators’ experiences.
• Over 80% of the Company’s business obtained ISO Information Security Management System Certification and Bilibili was the first online video platform in China to obtain App Security Certification from the China Cybersecurity Review Technology and Certification Center.
• Bilibili’s Charging Station Program provided 73,000+ emotional support sessions for its users.

2. Content Creator Empowerment

Empowering content creators is one of the Company’s top priorities, as they are the cornerstone of its content ecosystem. Bilibili provides multiple avenues for content creators to monetize their talents alongside various creation-supporting tools, enabling them to consistently convert their ideas into high-quality content, easily connect with their fans, and seamlessly unlock their commercial value. In 2023, Bilibili:

• Enabled over 3 million content creators to earn income on Bilibili, an increase of 30% from the previous year.
• Broadened income channels catering to different types of content creators. More specifically:
  • Over 1.8 billion content creators earned income via live broadcasting.
  • Over 950,000 content creators joined various advertising plans, increasing the number of content creators who earned income via video and live commerce by 133% year over year.
  • 2.4 million creators earned income via the Company’s fan charging program.
  • Over 200 creators achieved over RMB1 million in grossing revenue via premium courses.
• Upgraded creator rights protection mechanism, data analysis and review system, and content creator academy to facilitate content creation and account operation.
• Hosted the 6^th Bilibili POWER UP ceremony to honor the top 100 content creators, encouraging more content creators to produce ingenious work and explore commercialization paths.

3. Human Capital and Corporate Governance