Bilibili Publishes 2023 Environmental, Social and Governance Report - Seite 3

Bilibili highly values its employees’ contribution to the Company and upholds responsible governance practices. The Company strives to nurture talents by supporting their career growth and development. Furthermore, the Company remains steadfast in its commitment to compliant operations and the protection of intellectual property. Toward those goals, in 2023, Bilibili:

• Further carried out its comprehensive employee welfare system, covering 100% of its full-time employees.
• Offered multi-level targeted training programs tailored for employees at various career stages, such as the B-STAR Graduate Scheme for newcomers and the UP Plan for rising managers.
• Offered a structured promotion program and a rotation program to support internal mobility within the Company, encouraging diversified career development.
• Ensured sound business ethical standards by conducting business ethics training sessions for 100% of Bilibili employees and members of the Board of Directors.
• Further enhanced comprehensive measures to protect intellectual property rights.
  

4. Social Endeavors

Bilibili proactively looks out for broader social needs, advocating for and addressing them using its platform advantages. Bilibili also actively engages in various public welfare initiatives and charitable acts. Additionally, the Company leverages its platform's influence to disseminate positive content and promote Chinese traditional culture. In 2023, Bilibili:

• Teamed up with 37 well-known charitable organizations to launch 76 charitable projects on the Bilibili Charity Platform, inspiring more than 800,000 users to donate over RMB17 million.
• Fostered rural education by supporting six rural primary schools with 7,041 enrolled rural students.
• Supported innovative projects for rural schools via the Bilibili Happy Scholarship, which granted a total of over RMB1.19 million to these programs.
• Engaged over 200 million users to study on Bilibili and over 2 million content creators to submit pan-knowledge content on Bilibili.
• Became a vibrant hub for users to cultivate hobbies, generating over 44 billion hobby-related video views
• Provided culturally uplifting content on Bilibili that was welcomed by over 200 million traditional Chinese culture enthusiasts.

5. Environmental Protection