Roku and iSpot Announce Streaming Audience Measurement Partnership - Seite 2

“For decades, GroupM has been at the forefront of shaping the media landscape for advertisers. TV streaming advertising has undoubtedly made a huge leap forward with this partnership between Roku and iSpot, two of the leaders in the industry,” said Mike Fisher, Executive Director of Investment Innovation at GroupM U.S. “Roku’s vast audience combined with the measurement capabilities of iSpot will allow our brand partners to optimize their advertising with confidence in our accuracy.”

With audiences from Roku eventually scaled across all iSpot measurement products, the broader streaming TV marketplace – including agencies, brands, and media sellers – will benefit from precise, streaming-centric measurement to capitalize on the opportunity that exists for CTV.

“This is a game-changer for the industry – not just for iSpot or Roku, but for the entire advertising ecosystem looking to harness the scale and power of the leading TV streaming platform and capitalize on the most robust streaming measurement,” said Sean Muller, founder and CEO, iSpot. “It’s also critical that marketers have the most reliable and actionable audience measurement to base decisions on, as they shift budgets from traditional TV to streaming.”

*By hours streamed (Hypothesis Group: Q4 2023)

About Roku, Inc.

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to trends related to TV streaming and advertising; Roku’s partnership with iSpot and the related benefits and opportunities; and the features, capabilities, benefits, growth and reach of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2023, and our Quarterly Report on Form 10-Q for the quarter ended March 31, 2024. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.