World Brand Moganshan Conference opens, sharing recipe for forging lasting brand - Seite 2

At the opening ceremony and main forum, Joe Weinman, a 5G digital transformation strategist who proposed Cloudonomics, delivered a public lecture on global brand strategy in the age of artificial intelligence.

A series of international events, including an exchange event at lawn between Chinese and foreign entrepreneurs, a forum on the world's Top 500 brand development, a forum on international branding, and a think tank forum on global brand innovation and development, feature global brand topics. These events will analyze the driving role of cultural elements from different countries and regions in the growth of corporate brands, and explore effective strategies for cross-cultural brand communication.

During the conference, the 2024 China Brand Value Information and various rankings will be released, including the unveiling of the brand cases of sponsors and local governments, aiming to establish an authoritative release system in global brand development.

The event has assembled a distinguished gathering of domestic and international experts, scholars, and renowned entrepreneurs who will actively participate in discussions and share their insights on a wide range of topics.

These discussions will delve into the shared characteristics that contribute to the success of global brands, the cultural influences propelling the growth of such brands, and the essential principles that ensure the long-term viability of global brands. This diverse array of intellectual discussions will offer a rich and stimulating exploration of brand development.

"Think globally and aim for building a world-renowned brand," said Nan Cunhui, board chairman of Zhejiang-based CHINT Group Co., Ltd.

From its humble beginnings as a family workshop with only 8 employees, to its current presence in over 140 countries and regions, CHINT Group Co., Ltd., founded in 1984, has evolved into a globally renowned provider of smart energy system solutions.

According to Nan, companies must place reliance on technological innovation and foster a sense of craftsmanship in order to enhance product quality and brand value. Simultaneously, it is crucial to consistently broaden the global perspective, reinforce the scope and depth of corporate globalization, and, as a result, augment international influence.