Medifocus, Inc. Announces Joint Venture With Ideal Concept Group, Ltd in Hong Kong to Expedite the Company's Product Entry Into the Greater China and the Asia Pacific Marketplaces - Seite 2

Dr. Augustine Y. Cheung, President and CEO of Medifocus, commented, "This joint venture should expedite the entry of our products in a region with a significantly larger patient population and position our technology platforms and products at the forefront of the vast and rapidly expanding BPH and cancer treatment markets worldwide. In addition, Ideal Concept Group offers the added resources, connections, and know-how to facilitate the development of additional products utilizing our thermotherapy technology platforms. We look forward to our growth as a much larger and stronger entity with global reach for our technologies."

About Medifocus, Inc.

Medifocus owns two fully developed technology platforms with comprehensive US and international patent protection: (1) The Endo-thermotherapy Platform -- a catheter-basis focused heat technology platform that utilizes natural body openings to deliver precise microwave thermotherapy to the diseased sites. The U.S. FDA approved Prolieve Thermodilatation System for the treatment of Benign Prostatic Hyperplasia ("BPH") was developed based on Endo-thermotherapy and is currently generating revenue, and (2) The Adaptive Phased Array (APA) Microwave Focusing Platform-invented by MIT, licensed to Medifocus, directs precisely focused microwave energy at tumor center to induce shrinkage or eradication of tumors without undue harm to surrounding tissue. The Company's APA 1000 Breast Cancer Treatment System, developed from the APA technology platform has received approval from the U.S. FDA and Health Canada to conduct the pivotal Phase III clinical trials. The Company believes that these two technology platforms can provide the design basis for the development of multiple cancer treatment systems for surface, subsurface and deep seated localized and regional cancers. Please visit www.medifocusinc.com, www.prolieve.com and http://www.facebook.com/pages/Medifocus-Inc-Company-Page/546315028715627 for more details.

About Ideal Concept Group, Ltd.

Ideal Concept Group Ltd. is owned and driven by a group of individuals with extensive experience developing businesses in Asia. The group is focused on helping companies with advanced innovative technologies and proven track records to expand business opportunities in China and the rest of Asia. The group utilizes its extensive network in the region to identify the relevant strategic partners in each country to further accelerate the company's growth.