Future Shines Bright For Food & Beverage Tourism Says World's Largest Industry Research Study - Seite 2

PRINT ISN'T DEAD AT ALL

Despite the decline in traditional print media, 92% of respondents claimed they were motivated to travel to a destination or culinary attraction as a result of print media (magazines and travel sections of newspapers).

SOCIAL MEDIA HAS AN IMPORTANT ROLE

Culinary Travelers (34%) are more motivated to visit a destination because of a posting about food or drink on social media than non-culinary Travelers (23%). And on at least half of their trips, 64% of leisure travelers chose to share their food and beverage experiences on social media.

FOODIES ARE MORE ENGAGED TRAVELERS

Culinary Travelers are more engaged than non-Culinary Travelers, meaning that they are more likely to participate in other non-food related activities when they travel. Culinary Travelers are more likely to be found sightseeing (91%), shopping (87%), and visiting a historical or cultural attraction (85%) while traveling.

ABOUT THE WORLD FOOD TRAVEL ASSOCIATION

The World Food Travel Association (WFTA) creates economic opportunities where food and beverage meet travel and hospitality. The WFTA is a non-profit, non-governmental organization (NGO) and the world's leading authority on food tourism. The Association is at the forefront of food and drink tourism development and promotion with cutting edge resources for today's food, drink, travel, hospitality, and media professionals.

KEY SPONSORS
Fáilte Ireland	http://www.failteireland.ie
Visit Finland	http://www.visitfinland.com
Louisiana Travel Promotion Association	http://www.ltpa.org/
Haaga-Helia University of Applied Sciences (Finland)	http://www.haaga-helia.fi/en/frontpage
Finnish Ministry of Agriculture and Forestry	http://mmm.fi/en/frontpage
Basque Country (Spain)