TiVo Inc. wird von AOL entdeckt: Kursplus aktuell: >53% - 500 Beiträge pro Seite | Diskussion im Forum

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Ein Tageshoch von 37 1/2 US-Dollar können die Titel von TiVo Inc. (NASDAQ: TIVO) im heutigen Handel vorweisen. Damit gehört man zu den Top-Marktgewinnern an der NASDAQ, die aktuell knapp 34 Punkte, also einen knappen Prozentpunkt im negativen Bereich notiert.

TiVo Inc. entwickelt, vermarktet und vertreibt eine Art TV-Recorder, mit dessen Hilfe man während Live-Übertragungen vor- und zurückspulen, sowie auf Pause schalten kann. Dieses TV-Recorder-System beeindruckte den Medienkonzern America Online (NYSE: AOL) jetzt so sehr, dass dieser heute bekannt gab, bis zu 200 Mill. US-Dollar in TiVo Inc. investieren zu wollen. Darüberhinaus erhält AOL Optionen um TiVo-Aktien kaufen zu können.

Dies wiederum pushte die Aktien des erst seit September notierten Start-ups. Die Titel liegen aktuell mit über 53 Prozent im Kursplus. Der Stand: 33 1/16 US-Dollar (+11 1/2 US-Dollar). Das All-Time-High beträgt 78 3/4 US-Dollar und wurde während der Jahresendrallye 1999 erzielt. Seitdem verfiel der Kurs, ehe er bei 15 3/4 US-Dollar Ende April sein absolutes Low fand. Danach startete eine Bodenbildung, die sich im Bereich von 18 US-Dollar bis 25 US-Dollar abspielte. Aus dieser Tradingrange ist man jetzt, wie man an unterem Chart sehr deutlich erkennen kann, heraus.

Charts

Abb.1: Jahreschart

Abb.2: 2-Tageschart

AOL hat mit diesem Coup wieder einmal gezeigt, dass man auch nach dem Time-Warner-Merger noch immer einen Blick für Zukunftstechnologien hat. Die Aktien von AOL liegen 15/16 US-Dollar oder 1,82 Prozent im Plus bei 52 9/16 US-Dollar.

[det3]

TiVo WKN:928038

[hhess]

Hallo,
TiVo hat es mal wieder geschafft! Jetzt kommt es nur noch darauf an, den Short Interest vom Juni zu beobachten. Haben die 2.5Mio Shorts signifikant nachgelassen, so sehe ich diese Aktie zunächst mal seitwärts bis abwärts laufen. Wenn allerdings das Short Interest >2Mio bleibt, dann hat TiVo noch weiteres Potential für ähnliche Tage.

Interessant ist die UltimateTV Initiative von Microsoft, die zusammen mit DirecTV (wir erinnern uns: ein Partner von TiVo der ersten Stunde) einen PTV basteln möchten, der natürlich alles besser macht als TiVo.

Das birgt zunächst mal das Risiko, TiVo zum nächsten Apple zu machen. Zeigt aber auch, daß der Markt sehr lukrativ ist.

hhess

[wertkauf]

Thomson wird die Tivo-Technik in die alte Welt bringen.
Wie ja schon bekannt, wird die Tivo-Technik im Herbst dieses Jahres
in Großbrittanien als europäischem Testmarkt eingeführt werden.
Nun ist raus, wer die Geräte produziert.

Aber lest selbst:


THOMSON multimedia Chosen by BskyB and TiVo to Launch the UK`S First PersonalVideo Recorder
Tue Jun 27 08:00:00 EDT 2000

TiVo and Sky to Deliver Premier Personal TV Service That Will

Revolutionize the`4+QI=9ics products and TiVo Inc., (Nasdaq: TIVO) the creator
of personal television, announced today that the companies have signed an
agreement by which THOMSON multimedia has been chosen by TiVo to manufacture
standalone TiVo personal video recorders for the UK market. The TiVo Service
delivered in conjunction with British Sky Broadcasting (London: BSY; NYSE: BSY)
will be introduced this fall on the personal video recorders carrying the TiVo
and THOMSON brands.

State-of-the-art personal video recorders similar in size and shape to VCRs and
digital set-top boxes, will deliver the TiVo Service which will be developed and
distributed jointly by TiVo and Sky in the UK. The service will allow TV viewers
to easily record television programs without videotape, allowing them to watch
what they want, when they want to watch it. The product will be available at
retail outlets and can be connected to any TV regardless of the programming
source, whether cable, Sky digital or antenna.

"We are delighted to be the first to introduce the TiVo Service in the UK," said
THOMSON multimedia`s Marc Valentin, Vice President, Digital Broadcast & Network
Solutions. "We have been consistently promoting the development and marketing of
new features associated with the use of digital technologies, and we feel that
TiVo is one of the most exciting digital innovations to be made available to TV
viewers. Our strong image in the British market as an innovative brand, and the
partnership with BskyB, the digital TV leader in the UK, will be major assets in
gaining acceptance for this new technology."

TiVo and Sky will work together to deliver the service that will allow viewers
to shift the schedules for their favorite television shows and create a
customized television line-up for viewing at anytime. The TiVo Service was
designed to make it easy for consumers to find and record the programs they
want, with new service capabilities and enhancements delivered to recorders
automatically.

Key benefits of the service also include the ability to select a Season
Pass(TM), ensuring consumers never miss an episode of their favorite shows
again, because they will be routinely recorded every time they are on. They will
also be able to pause, rewind, instantly replay and play back in slow motion any
live television broadcast or recorded program.

A unique attribute of the Service is its ability to recommend shows that match
viewers` interests through TiVo`s Suggestions(TM); viewers can teach the device
what shows they like and dislike. Using these preferences, it will automatically
record programs the viewer may want to see, in effect making primetime
television available anytime -- day or night, at the viewers` convenience.

TiVo president and CEO, Mike Ramsay commented: "Delivering better TV is our
mission at TiVo, and we`re pleased that by working with industry leaders Sky and
THOMSON multimedia we will deliver a far richer, more entertaining TV experience
to UK viewers. The TiVo Service in conjunction with Sky`s programming offers the
UK a revolutionary new way to enjoy TV, we are proud to have the THOMSON brand
associated with our product."

Sky`s Chief Executive Tony Ball said: "This new product underlines Sky`s
determination to remain at the forefront of the broadcasting revolution. The new
personal television service from Sky and TiVo will dramatically enhance the TV
viewing experience for all consumers in the UK. We are especially delighted to
welcome THOMSON multimedia as manufacturer of this product."

[wertkauf]

Die bereits bemängelte Informationspolitik von Tivo in Bezug auf Werbetrommel rühren scheint sich dem Ende zu nähern. Ein breiteres öffentliches Bewußtsein für die Technologie soll geschaffen werden.

Brodie Keast, TiVos Vice President, meint dazu: "Es ist jetzt für Tivo die Zeit gekommen, größere Konsumentenkreise anzusprechen."

Seit gestern läuft eine US-weite Werbekampagne, die den Markennamen ins Blickfeld der Öffentlichkeit rücken und die Benutzung der Technologie erläutern soll.




Lest selbst:

TiVo Launches National Advertising to Promote Better Television Viewing

SAN JOSE, Calif., July 5 /PRNewswire/ -- TiVo, Inc. (Nasdaq: TIVO), the creator of personal television, today announced the launch of a national advertising campaign designed to build broad awareness of the TiVo brand and educate consumers about TiVo`s leading Personal TV Service. Featuring the tagline "TiVo, TV Your Way(TM)," the campaign demonstrates how consumers can take control over their television viewing to create their own personal TV network. The campaign, created by Goodby, Silverstein & Partners, kicks off across the United States on July 5.

"Now is the time to for TiVo to reach out to a broader range of consumers," said Brodie Keast, TiVo`s vice president of marketing and sales. "With both Philips and SONY offering recorders with the TiVo Service, and pricing set for mainstream consumer adoption, the time is right for us to extend our lead and build consumer brand awareness. Goodby, Silverstein and Partners have delivered advertising which captures the essence of what the TiVo service is all about; having your own personal TV network."

TiVo plans to touch millions with the campaign, which will run from July 5th through the end of the year. The media plan includes national cable and magazines, spot market television and newspaper components. Target spot markets include New York, Los Angeles, Chicago, San Francisco, Atlanta and Dallas. The campaign introduces TiVo as a service that gives consumers control over their individual television viewing experience. The advertising was designed to help consumers understand how the TiVo Personal TV Service can improve their lifestyles by empowering them to create their own personal networks and watch what they want, when they want to watch it.

"TiVo is a service for people that love television, so a strong television advertising campaign is a highly effective way to reach potential customers," said Rich Silverstein of Goodby, Silverstein & Partners. "TiVo is the clear leader in the personal television space and through this campaign we will be able to extend the TiVo brand to millions of consumers."

TiVo`s website (www.tivo.com) has been updated and refreshed to support the campaign with all the information consumers will need to understand the details about the company, what the service offers, how it works, what it costs, the recorder options available to them and where to buy. The TiVo service is available now on recorders from SONY and Philips at Best Buy, Circuit City and over 3,500 retail outlets nationwide.

Bis denne,

Wertkauf