Number of Consumers Considering Artificial Intelligence–Enabled Devices for Holiday Shopping Doubles - Seite 2

Barriers Prevent Further Adoption of Smart Devices for Commerce
While AI is becoming more accepted for helping with holiday purchases, there are still many skeptics who haven’t gotten on board with using their in-home assistants for commerce. Only 28 percent of respondents feel that their device understands them well enough to recommend gift ideas. Additionally, smart speaker owners report the top two limitations of the assistants as:

• Can’t determine visual product quality (20 percent) — shoppers want to be confident in their purchases and know what they look and feel like
• Requires too much guidance (19 percent) — consumers are looking for a seamless experience and want their devices to understand their needs and foster convenience

SAP® Hybris® solutions are being developed with a commitment to furthering AI and machine learning (ML) innovation and helping organizations overcome barriers to adoption. A ML co-innovation program has been launched with the goal of partnering with customers to embed new capabilities into SAP Hybris Sales Cloud and SAP Hybris Service Cloud solutions. Additionally, SAP Hybris solutions offer components or features with embedded ML today, including advanced personalization, contextual merchandizing, customer experience, shopping assistant bot, best product, best offer, best channel, best sending time, best audience, affinity scoring, sentiment analysis, imaging intelligence, service ticket text analysis, and customer service bot.

See also an infographic on consumers’ use of AI for holiday shopping here.

For more information on SAP Hybris solutions, visit the SAP Hybris News Center or follow SAP Hybris solutions on Twitter at @saphybris. For more information on SAP, visit SAP News Center or follow SAP on Twitter at @sapnews.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 365,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.