Donald Glover and adidas Originals officially launch Donald Glover Presents - Seite 2

"Our partnerships are built on a foundation of creating moments of inspiration that we could not achieve alone," explained Chris Law, Senior Design Director – adidas Originals. "As a visionary, we admire Glover's capability to surpass 'genres' and uniquely tell a story. From a design perspective, we drove the aesthetic of this collection based on adidas' rich history in classic sneakers and Glover's philosophy of understated points of interest and appreciation for how shoes evolve with wear, expressing more personality over time. Between Glover's artistic vision and our expertise, we will continue to evolve and look forward to where that takes us."

Coinciding with the product launch, Donald Glover and adidas premiered a series of short films, starring Glover and actress-comedian Mo'Nique with a cameo by professional skateboarder Na-Kel Smith, produced by Sylvia Zakhary of Mamag Studios with Wolf Taylor and Fam Rothstein of Royalty and Wolf and Rothstein.

The films, written by Jamal Olori of Royalty with Sam Jay, bring to life a story of defiance, subversion, and creative expression. Embracing acts of fate as opportunities for honesty, growth, and understanding, the films show that worn shoes are not merely "dirty"; they are a reflection of one's personal experiences. The series is directed by Ibra Ake of Royalty, supported by creative consultant, Sing J Lee of Mamag Studios. 

In their efforts to equalize creative access, Glover and adidas Originals chose to unveil the films directly to the young people who continue to inspire them. Tapping into a community of creatives and loyalists, they brought together an eclectic group of people that had the opportunity to interact with Glover on a personal level and experience the films first hand. Celebrating the occasion and emphasizing the ethos of the creative partnership, Glover hosted an inverted Q+A, giving those in attendance the ability to ask their own questions and initiate a conversation. 

The Donald Glover Presents film series will release on April 18th and footwear will be available globally on April 26th.

LINK TO VIDEOS:
https://www.youtube.com/embed/videoseries?list=PLUKTNbe0Z2moDOMI7cpWqdQb-I65NuczX  

LINK TO DOWNLOAD EVENT, CAMPAIGN AND COLLECTION IMAGERY: https://www.dropbox.com/sh/6ge2hx6fvhyqhwj/AAAN2aKnC1d27XHAxCKP-blfa?dl=0

www.adidas.com/DonaldGlover
#DonaldGloverPresents @adidasOriginals

Notes to editor:
'Donald Glover Presents' Film credits –

Starring Donald Glover and Mo'Nique with a cameo by Na-Kel Smith