Mapp to Acquire Webtrekk, Bringing Advanced Analytics and Customer Intelligence Capabilities to Mapp Cloud - Seite 2

Recognizing Webtrekk's strong brand in the German market, Mapp will maintain the company's Berlin headquarters to strengthen its commitment to, and presence in, the region.

Closing of the transaction, which is subject to applicable regulatory clearances and other customary closing conditions, is expected to occur in the second quarter of 2019.

About Mapp
Mapp helps companies break away from the pack – without breaking the bank. Mapp Cloud is a badass digital marketing platform that combines customer acquisition and engagement into one simple platform, with built-in, cross-channel capabilities. Underlying Mapp Cloud is Mapp's native customer data platform (CDP) that enables campaigns to draw from real-time, unified customer data, so marketers can be one step ahead of their customer. Mapp also offers an email marketing platform, Mapp Empower, designed for digital agencies.

Mapp is headquartered in San Diego with global offices in eight countries. They help more than 3,000 companies market smarter and achieve maximum return from their digital marketing efforts. Mapp customers include Puma, Xerox, PepsiCo, Qantas, Infinity, and Lloyds Banking Group. Learn more at www.mapp.com.

About Webtrekk
Webtrekk is one of the market-leading customer intelligence platforms in Europe, allowing companies to connect, analyze and activate user and marketing data across all devices. Their proven first-party data solutions help customers reach maximum data depth. Webtrekk guarantees the highest data protection standards, is TÜV certified, and stores its data on servers in the European Union. Its headquarters are located in Berlin, with additional offices in Italy and Spain. Webtrekk is trusted by more than 400 customers including FlixBus, Porsche Holding, ING, and MyToys. Learn more at www.webtrekk.com.

Press contacts:
PR Agency: schoesslers GmbH
Johanna Czorny
[phone] | [phone]
[e-mail]
www.schoesslers.com

Webtrekk GmbH
Harald Oberhofer
[phone]
[e-mail]
www.webtrekk.com

Mapp Digital US
Christine Paulson
[phone]
[e-mail]
www.mapp.com

 

 

 

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