P&G Joins TerraCycle’s Loop Pilot Test in New York Metro Area - Seite 4

Showcasing its continuous commitment to the care for the environment, Febreze makes its latest innovation called Febreze ONE in the US available via the Loop platform as it comes in packaging that is reusable and recyclable. Febreze ONE with no propellant and no heavy perfumes can be used both on air & fabric. With its water based formula (90%) and a patented technology, it uses Cyclodextrin, an ingredient derived from corn starch that traps odors. It doesn’t just mask odors but neutralizes them and eliminates them from the air. Febreze is already part of the TerraCycle recycling program that has recycled more than 1,000,000 pieces of Febreze packaging around the world.

Crest

Crest is leading the way to a more sustainable innovation for mouthwash. Crest Platinum’s alcohol, peroxide and paraben free formula freshens your breath and helps protect your teeth from stains. Crest Platinum will be available in a beautiful, refillable glass bottle topped with a stainless-steel cap and protected by a silicone sleeve. Replenishment right to consumers’ doors means lugging around heavy mouthwash bottles can be a thing of the past. Now that’s something to smile about. Oral-B Oral-B, the innovation leader in Oral-Care for over 50 years, will test a circular solution for its manual toothbrushes. It enters Loop with a breakthrough re-invention of the manual-toothbrush category: Oral-B CLIC, a new iconic design that reduces plastic waste through a durable handle made out of a unique composite material, largely based on premium minerals, and equipped with the unique ClicFit mechanism that allows consumers to only exchange the brush head. The Loop platform will in parallel recycle used brush heads. Gillette For more than 115 years, Gillette has delivered precision technology and unrivalled product performance – improving the lives of over 800 million men around the world. On Gillette Fusion5 ProShield razor, we will offer a premium razor travel case in place of our traditional packaging, which consumers will be able to keep in addition to their handle. One razor blade refill equals up to one month of shaves, and once guys are ready for new blades, they can return them in their Loop tote to be recycled.

Gillette Venus