Sam Smith and Spotify Team Up with POWSTER To Launch Immersive Augmented Reality Experience for New Single

"Diamonds" - Seite 2

"This AR project is an artistic and innovative approach to enhance the Spotify experience by Sam Smith, who is a champion of featuring unique content tailored to any platform they engage in. We're excited to bring AR to Spotify, utilizing volumetric capture technology allowing people at home to see Sam Smith perform from any angle," said Ste Thompson, CEO and Creative Director of POWSTER. "Sam Smith's music isn't visually expressed by just one music video, rather they communicate the message of the lyrics through multiple collaborations, using platforms to their full potential by creating custom content and innovating. We're excited to be working with Sam Smith helping them provide a virtual experience for their fans."

"We're always looking for innovative ways to collaborate with labels and artists, and so we're really excited about the launch of this unique experience," commented Nikos Antoniou, Senior Manager Artist and Label Partnerships at Spotify. "Canvas adds a new dimension to the artists' vision and combining an audio experience with a visual one to enhance listening further, allows fans to engage with music content on our platform in a brand new way."

"To use this augmented reality technology with music allows Sam to extend their artistry onto a unique canvas in the digital universe," said George Harb Vice President, Digital Marketing & Innovation. "The marriage of Sam's art and imagination, coupled with innovative technology, allowed the creation of this groundbreaking experience that will live on within the metaverse eternally and no doubt inspire others."  

The Diamonds experience is available on Android and iOS devices with the Spotify App and in addition to English, will also be localized in Japanese and Spanish. The experience can be accessed at diamonds.samsmithworld.com.

About POWSTER
POWSTER, part of Vista Group International (NZX & ASX: VGL), is an award-winning interactive creative studio and production company for over 150 movie distributors including all five major studios, streamers, broadcasters and various major music labels globally. POWSTER's platform enables over eight million consumers a week to discover cinema showtimes on official movie websites. POWSTER develops creative and engaging content such as music videos, websites, interactive experiences, and more. The studio created the dual-screen Spotify music video for Post Malone's "Circles" and Webby award-winning 3D website for Bastille's Doom's Day album in 2019. They've also created interactive music videos for Netsky - Rio ft. Digital Farm Animals, currently boasting over 11M views on YouTube, and Bombay Bicycle Club - Carry Me, at over 3M views. POWSTER has headquarters in both Los Angeles and London. To learn more, visit us at http://www.powster.com and follow us on LinkedIn, Facebook and Twitter.

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