DGAP-News

Leifheit Aktiengesellschaft: On growth course in financial year 2020 - Seite 3

The Leifheit Group will continue to implement its growth strategy in the current financial year. "Our TV campaigns for our best-selling products with their 'very good' test ratings began successfully at the beginning of 2021, giving us a good start into the new year in terms of turnover. We are also expanding our activities to include the Soehnle brand and other European markets," continues Rinsche. "At the same time, the effects of the COVID-19 pandemic remain noticeable. The significant rise in steel and plastic prices, the strained sea freight situation and the pandemic-related cost increases at our plant in Blatná, Czech Republic, are currently posing us challenges. We will continue to monitor developments closely and take effective countermeasures. For example, we ramped up our inventories at the end of 2020 to ensure our ability to deliver and consider ourselves well-equipped for the extensive advertising campaigns this year. We are confident that we can continue the previous year's positive growth trend in the current financial year."

Against the backdrop of global economic development currently forecasted for 2021 and the gradual easing of the measures to combat the COVID-19 pandemic over the next few weeks, the Board of Management of Leifheit AG anticipates year on year Group turnover growth of at least 5% in financial year 2021. The Leifheit Group will continue to focus on expanding its core business with the Leifheit and Soehnle brands with increased consumer advertising. The Board of Management also anticipates EBIT of between EUR 20 million and EUR 24 million in financial year 2021.

The Leifheit Group's full annual financial report 2020 is available for download at financial-reports.leifheit-group.com.

About Leifheit

Leifheit AG, founded in 1959, is one of the leading European brand suppliers of household items. The Leifheit Group divides its operating business into the Household, Wellbeing and Private Label segments. Leifheit and Soehnle products - two of Germany's best-known household brands - are known for high quality and great utility for consumers. Its French subsidiaries Birambeau and Herby are active in the service-oriented Private Label segment with a selected product range. In each segment, the company focuses on its core product categories of cleaning, laundry care, kitchen goods and wellbeing. The Leifheit Group employs some 1,100 people. More information on Leifheit is available online at www.leifheit-group.com, www.leifheit.de and www.soehnle.de.