Rapid Nutrition PLC Admission to Trading on the Euronext Growth Paris Market - Seite 2

• International distribution channels in Europe, Middle East, Asia, Australasia, Africa and North America.
• Product range is sold online and in leading healthcare and retail as well as our ecommerce channels which include Amazon.

A highly experienced and entrepreneurial management team and Board

• Founded in 2001 by Simon St Ledger, the Chief Executive Officer of the Company, the management team and Board have extensive expertise in natural healthcare, financial, M&A and business management.

A profitable and high margin business

• The Group revenue reached $4.55m for FY2020 period-end (18 months basis) (FY2019 $3.1m on a 12 months basis)

Clear strategy to grow organically, supplemented by selective acquisitions

The Group's long-term objective is to build a vertically integrated company with a unique position in the life sciences and nutraceutical space. The Directors believe that this strategy enables the Group to impose superior standards of quality control for its products, to strengthen its value chain, and to scale up to optimum business efficacy.

Key pillars of Rapid's growth strategy are:

• Expand distribution into neighbouring countries where the Company is not already present. UK, Europe, Australia, US and China are focus markets for 2021.
• Product innovation and extension-to leverage successful flagship brands Leisa's Secret® and System LS™. Rapid has recently announced the development of a new cold and flu therapy it will bring to market later this year in order to capture new markets and leverage the group's current distribution channels.
• Synergistic acquisitions - the Company will explore acquisitions of assets that produce sound cash flow and are complementary to the Company's operations.

Reasons for Admission

The Admission to trading is intended to give the Group improved profile and visibility internationally to trading, while also providing increasing access to capital as and when further finance is required for further expansion and provide opportunities for the board to use the Ordinary Shares as acquisition capital.

About Rapid Nutrition

Dedicated to the development and distribution of premium, science-based health and wellness brands across the globe, Rapid Nutrition shares a wealth of award-winning products with consumers who are passionate about innovations that are "made by nature, refined by science." Rapid Nutrition's first-class scientific team matches the experience of its management team to keep both the company and consumers on top of the latest industry trends and developments, while aligning with industry leaders worldwide to deliver effective supplements and solutions. Rapid Nutrition aims to be the supplier of choice globally by offering premium brands with the highest-quality ingredients to deliver maximum results. For more information, please visit http://rnplc.com