Claranova

Q3 2021-2022 Revenue: Steady Business Momentum Over the First 9 Months - Seite 2

Jul. 2020 to
March 2021
(9 months)

Var.

Var. at constant
exchange
rates

Var. at constant
consolidation
scope

Var. at constant
scope and
exchange rates

PlanetArt

291

306

-5%

-9%

-9%

-12%

Avanquest

77

65

19%

14%

19%

14%

myDevices

3.5

3.0

16%

12%

16%

12%

Revenue

371

373

-1%

-5%

-4%

-8%

PlanetArt: a tougher comparison base and continuing marketing challenges within the iOS ecosystem

PlanetArt had revenue in Q3 2021-2022 of €64 million, down 12% at actual exchange rates (-21% like-for-like). On this basis, revenue for the Group's personalized e-commerce division stood at €291 million for the first nine months, down 5% at actual exchange rates (-12% like-for-like).

This development reflects continuing marketing constraints on the customer targeting process within Apple's iOS mobile ecosystem. These constraints caused by the introduction of the App Tracking Transparency (ATT) feature have been contributing to higher customer acquisition costs for apps and websites with the greatest exposure to Facebook as the acquisition channel most impacted by this new feature. PlanetArt's US activities, less dependent on the social media network, were less affected by this development than in Europe/ The division’s US websites (SimplyToImpress, PhotoAffections, CanvasWorld and others) thus registered double-digit growth for the quarter.