Crooked Media and Adobe Partner to Make Podcasts More Accessible - Seite 2

As a media company that publishes news analysis and timely commentary, efficiency and accuracy are extremely important for the Crooked Media production team, who aim for just three hours between the moment the producer hits “stop recording” to when the podcast episode is live. However, turning around high-quality captions in a quick time frame can be challenging. Video creators and editors often have to make their captions manually after waiting for the transcription to be created – which can take longer than 24 hours – or switch between different tools for various tasks, limiting the use of captions across video content.

Speech to Text in Premiere Pro leverages AI and machine learning to automate the creation of transcriptions and captions, speeding up the tedious and time-consuming process so that the Crooked Media team can get high-quality, precise captions for their video podcasts and social media channels fast, making their content more engaging and accessible without missing a beat.

The podcasting industry has matured and expanded into one of the world’s biggest platforms for people to tell stories, share news and connect authentically with their audiences. Adobe is committed to innovating alongside the growing industry by introducing tools like Speech to Text in Premiere Pro, Project Shasta for AI-powered editing and recording to make audio sound like it was recorded in a studio and Adobe Express for free podcast cover templates and art.

You can learn more about the partnership at the YouTube video here.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

About Crooked Media

Crooked believes that we need a better conversation about politics, culture and the world around us – one that doesn’t just focus on what’s broken, but what we can do to fix it. At a time when it’s increasingly easy to feel cynical or hopeless, former Obama staffers Jon Favreau, Jon Lovett and Tommy Vietor have created a place where people can have honest conversations and tell stories that inform, entertain and inspire action. In 2017 they started Crooked with Pod Save America – a no-bullshit conversation about politics. Since then, they’ve continued to add new shows, voices and opportunities for activism through our Vote Save America platform, because it’s up to each of us to do our part to engage in our democracy and build a better world.

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