Adobe Unveils Firefly-Powered Generative Remove in Lightroom for Fast and Easy AI-Editing Across Surfaces

Today, Adobe (Nasdaq:ADBE) unveiled Generative Remove in Adobe Lightroom, bringing the magic of Adobe Firefly directly into everyday photo editing workflows across Lightroom mobile, web and desktop surfaces. Generative Remove is Lightroom’s most powerful remove tool yet, giving everyone the power to remove unwanted objects from any photo non-destructively in a single click by intelligently matching the removed area with pixel perfect generations for high-quality, realistic and stunning results. From removing distractions in family photos, to empowering professionals with speedier retouching workflows and more fine-grain control, Generative Remove empowers exciting capabilities for all photographers. Generative Remove is available today as an early access feature across the Lightroom ecosystem for millions of users.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240521875079/en/

Today, Lightroom’s AI-powered Lens Blur tool is now generally available with all-new presets, empowering everyone to achieve aesthetic blur effects on any photo in a single click. Combined with Lightroom’s world class photo editing tools, these latest features speed up everyday workflows for pros and give new photo editing superpowers to hobbyists so everyone can bring to life amazing photos.

“Whether you’re a hobbyist or a pro photographer, everyone wants to be able to quickly and easily edit their photos on the go,” said Ashley Still, senior vice president and general manager, Creative Cloud at Adobe. “We’re excited to bring the magic of Firefly to Lightroom’s millions of users – so they can live in the moment knowing they have the most powerful tools to edit, manage and share anywhere they are.”

Photo Editing for Everyone

Accessing Generative Remove is as easy for Lightroom users as cropping a photo or adding a preset. Generative Remove is helpful for editing even the most complicated backgrounds and surroundings including removing stains from a patterned shirt, wrinkles of a tablecloth in food photography, unwanted reflections in water and more. From removing distractions in travel photos, to empowering even more seamless retouching capabilities for pros, Generative Remove empowers everyone with new creative possibilities and saves time to focus on what they do best – bringing their creative visions and work to life. Adobe is engaging closely with our community while Generative Remove is in early access to continue to get feedback from the photography community, advance the model and expand the capabilities of Generative AI in the Lightroom ecosystem.