JCDecaux enters into a strategic alliance with Displayce including a majority stake to make it a benchmark DSP in outdoor advertising

JCDecaux enters into a strategic alliance with Displayce including a majority stake to make it a benchmark DSP in outdoor advertising

Paris, July 5^th, 2022 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in the purchasing and optimisation of digital outdoor advertising (DOOH).

Displayce, a French start-up created in 2014 and exclusively dedicated to the purchasing and optimisation of DOOH campaigns, is the leading French programmatic platform in terms of the technology, expertise and number of digital displays proposed throughout the world, with more than 600,000 screens in over 50 countries.

Displayce is connected to the main market DOOH SSPs (Supply Side Platforms) such as VIOOH, BROADSIGN and VISTAR MEDIA and offers media buying with advanced targeting and efficient bespoke solutions thanks to its Data Management Platform (DMP) designed specifically for DOOH advertising.

The aim of the alliance with JCDecaux is to significantly accelerate the development of Displayce so that it becomes the benchmark DSP in the outdoor advertising market, while continuing to offer complete and direct access for advertisers and media agencies to all DOOH media.

This alliance will also support the international expansion of Displayce, via the implementation of a commercial acceleration plan to be launched from today. In addition to its current business in France, Belgium, Switzerland and Spain, Displayce intends to pursue its development on other geographies, starting with Europe in 2022.

By entering into this alliance with Displayce, JCDecaux will significantly strengthen its commercial approach, offering its national but also its local customers a full-stack solution, from DSP to SSP, as well as simple and efficient access to new purchasing methods and smart planning.

Within the framework of this alliance, Displayce, located in Bordeaux, will keep its operational autonomy, with the founders maintaining their shareholdings alongside JCDecaux and the management of the company.

Thanks to this transaction, JCDecaux is further strengthening its digital transformation in OOH media, which is already well advanced with the roll-out of digital assets throughout the world, and the 2018 launch of a data strategy on a global level as well as strong growth in programmatic advertising space via the VIOOH platform.