JCDecaux enters into a strategic alliance with Displayce including a majority stake to make it a benchmark DSP in outdoor advertising - Seite 2

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “We are delighted to enter into this alliance with Displayce as we share the same entrepreneurial spirit and to bring our support to Laure Malergue, Marie Gaestel and Hayssam Soueidan in the development of their business model, the enhancement of the customer-experience and simplification of media buying. Displayce is a pioneering and recognised technology platform which has managed to accelerate its programmatic development in DOOH in France and internationally. As the number one outdoor advertising company, JCDecaux has a major role to play to accelerate and facilitate the access to DOOH, the media with the second highest growth after mobile advertising, ensuring its development for advertisers and their agencies. This transaction is part of JCDecaux’s digital transformation strategy. It will strengthen the Group’s technology and programmatic ecosystem, for the benefit of brands, media agencies and partners, in the constant pursuit of impact, efficiency and activation, thanks to the quality and efficiency of DOOH. Autonomous in its operations, Displayce will benefit from the support of JCDecaux, especially for its international development, to become the benchmark DSP open to different DOOH market systems.”

Key Figures for JCDecaux

• 2021 revenue: €2,745m ^(a)
• N°1 Out-of-Home Media company worldwide
• A daily audience of more than 850 million people in more than 80 countries
• 957,706 advertising panels worldwide
• Present in 3,518 cities with more than 10,000 inhabitants
• 10,720 employees
• JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
• JCDecaux is recognised for its extra-financial performance in the FTSE4Good (4.2/5), CDP (A Leadership), MSCI (AA) and has achieved Gold Medal status from EcoVadis
• 1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
• Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
• N°1 worldwide in street furniture (530,143 advertising panels)
• N°1 worldwide in transport advertising with 154 airports and 215 contracts in metros, buses, trains and tramways (340,753 advertising panels)
• N°1 in Europe for billboards (72,611 advertising panels)
• N°1 in outdoor advertising in Europe (596,831 advertising panels)
• N°1 in outdoor advertising in Asia-Pacific (232,268 advertising panels)
• N°1 in outdoor advertising in Latin America (64,893 advertising panels)
• N°1 in outdoor advertising in Africa (20,808 advertising panels)
• N°1 in outdoor advertising in the Middle East (14,177 advertising panels)

^(a) Adjusted revenue