World market leader CHERRY impresses influencers with MX Ultra Low Profile keyboard switches - Seite 2

Top trend in the gaming industry: user-generated content for more than 250 million viewers worldwide

“Let's Plays”, which are streaming services or videos of major e-sports events, have become increasingly popular in recent years. Every day, 250 million viewers around the world watch video playthroughs of computer games. There are now more than 40 million channels worldwide featuring gaming content. With each new generation of players, gaming is becoming a bigger and more important part of life. For Generation Alpha (those born after 2010), it is already by far the main source of entertainment. The social aspect of gaming is also increasingly fueling the global metaverse trend. Three-quarters of gamers across all age groups now share virtual worlds without even playing story mode or a campaign. It is estimated that the number of gamers around the world will pass the three billion mark this year.

“In addition to gamers, we see a wide range of future potential for this technology and the associated hardware among people who type a lot when working from home or in the office, as well as content creators of all kinds, who all want guaranteed maximum precision and a typing experience that feels good,” says Unterberger.

 

Über CHERRY

CHERRY is a global manufacturer of high-end mechanical keyboard switches and computer input devices for gaming & e-sports, office, industrial and healthcare applications. Since its founding in 1953, CHERRY has stood for innovative, high-quality products designed specifically to meet diverse customer needs. CHERRY has its operational headquarters in Auerbach in the Upper Palatinate (Bavaria) and employs over 540 people in production facilities in Auerbach, Zhuhai (China) and Vienna (Austria) as well as in several sales offices in Auerbach, Pegnitz, Munich, Paris, Kenosha (USA), Taipei and Hong Kong.

End of Media Release

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Issuer: Cherry AG
Key word(s): Internet and Multimedia

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