Adobe Forecasts $209.7 Billion Holiday Season Online (U.S.); Cyber Monday to Top $11 Billion - Seite 3

Additional Insights:

• Buy Now Pay Later: In 2020, the Buy Now Pay Later (BNPL) payment method saw significant traction, as the pandemic drove many consumers to manage their budgets in different ways. In that year, online revenue share for BNPL grew an impressive 31.6% YoY. As we enter the 2022 holiday season, BNPL usage is expected to slow. From January to September 2022, online revenue share from BNPL grew only 5% when compared to the same period in 2021. While the growth has been partly affected by the broader economic environment and a slowdown in consumer spending, BNPL is also contending with challenges in demonstrating value to mass consumers.
• Most anticipated gifts: Based on Adobe data and analyses of market trends and social media buzz, the top toys this season are expected to be the Got2Glow Fairy Finder, Mini Brands, Squishmallows, LOL Surprise Dolls, Bluey toys, Disney Encanto and Cocomelon. Top gaming devices include the Nintendo Switch OLED, PlayStation 5 and Xbox Series X, with top games including Overwatch 2, Pokémon Scarlet/Violet, NHL 23 and Call of Duty: Modern Warfare II; other top gifts will include Dyson Airwrap Styler, Apple Watch Series 8/Ultra, AirPods Max/Pro, Stanley Tumblers and gift cards.
• Curbside pickup: In December 2021, curbside pickup was used in 25% of all online orders, as consumers looked for faster and safer ways to shop. This fulfillment method has ingrained itself with shoppers and will remain widely used this upcoming season. Adobe expects curbside pickup to peak from Dec. 22 to Dec. 23 (right before Christmas Eve) at around 35% of all online orders, while remaining around 25% through November 2022. In an Adobe survey of over 1,000 U.S. consumers, 35% of respondents plan to use curbside pickup this season.

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*Per the Digital Commerce 360 Top 500 report (2021)

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View source version on businesswire.com: https://www.businesswire.com/news/home/20221010005159/en/

The Adobe Stock at the time of publication of the news with a raise of +0,12 % to 296,9EUR on Tradegate stock exchange (10. Oktober 2022, 13:56 Uhr).