Apple builds on privacy commitment by unveiling new education and awareness efforts on Data Privacy Day - Seite 2

This is why Safari throws trackers off the trail. It’s why the Health app keeps user records under wraps, and why Siri learns what the user needs rather than who they are. These are just some of the dozens of privacy features that Apple has built into the foundation of every product and every service it creates.

Apple believes that every user should have clear insights into how their data is used, and tools to decide when to share their data and who to share it with. The whimsical short film “A Day in the Life of an Average Person’s Data” invites users to follow Apple TV+ Ted Lasso star Nick Mohammed through his average day, explaining how bad actors misuse data — and how Apple works to keep his personal information safe.

“At Apple, we’re focused on designing devices, features, and services that keep users in control of their personal data,” said Erik Neuenschwander, Apple’s director of User Privacy. “Over the years we’ve integrated powerful privacy controls into our operating systems. This film and our new Today at Apple sessions will show users how they can take advantage of some of the features we offer, and understand how privacy is at the center of everything we do.”

This commitment to transparency and control — and to privacy-protecting innovations across its technology — gives Apple users more choice and more control over their personal information. On Data Privacy Day and every day, teams across Apple are pushing this work forward. Learn more about Apple’s privacy features by visiting apple.com/privacy.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

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2023 Apple Inc. All rights reserved. Apple, the Apple logo, Today at Apple, Apple TV+, Apple Store, Safari, and Siri are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

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The Apple Stock at the time of publication of the news with a raise of +0,26 % to 141,5EUR on Nasdaq stock exchange (24. Januar 2023, 16:38 Uhr).