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DEAG Deutsche Entertainment Aktiengesellschaft: Subscription period for the Corporate Bond 2023/2026 starts today - Seite 2

The DEAG Bond 2023/2026 can be subscribed to from a nominal amount of EUR 1,000 or a multiple thereof. Investors can place subscription orders via their custodian bank or broker using the “Direct Place” subscription functionality of Deutsche Börse AG. The issue amount is 100% of the nominal amount. In addition to the public offering, the bond will be offered in a private placement to institutional investors in Germany and Luxembourg as well as in selected European and other countries. The inclusion of the bond in stock exchange trading on the Open Market of Deutsche Börse AG is scheduled for 12 July 2023. However, DEAG reserves the right to enable trading in the bonds by appearance already prior to 12 July 2023. In addition, inclusion in the Nordic ABM, a self-regulated marketplace organised and operated by the Oslo Stock Exchange, must be applied for within six months after the issue of the bond.

DEAG intends to use the proceeds from the bond issue to refinance the 2018/2023 Bond and to continue its strategy of inorganic and organic growth, including by acquiring majority stakes in companies in the live entertainment industry. DEAG plans to further intensify its M&A activities in the second half of 2023. One focus will be on the ticketing sector and expansion into new European markets. Additional acquisitions are currently in the pipeline.

DEAG is on a dynamic growth path and was able to increase its revenue by more than half to EUR 48 million in the first quarter of 2023. EBITDA was EUR 3.1 million. This represents a near doubling of its operating earnings power, as the previous year’s figure of EUR 2.8 million still included significant funds from subsidy programmes. DEAG considers itself very well prepared for the further positive development of its business. In the months ahead, the company will be organising tours and concerts with Iron Maiden, Kiss and Rod Stewart, among other artists, as well as many open-air festivals of various genres. DEAG expects revenues of over EUR 300 million in 2023 with a further improvement in EBITDA. In 2023 as a whole, the company plans to sell more than 10 million tickets to around 6,000 events, the majority of which will be sold via the Group’s own ticketing platforms myticket.de, myticket.at, myticket.co.uk, gigantic.com and tickets.ie. As early as 2022, DEAG managed to massively increase the number of tickets sold to more than 9 million, after selling more than 5 million tickets per year before the corona pandemic.