Twilio CustomerAI Fuels Next Generation Customer Relationships and Competitive Advantage for Businesses Worldwide - Seite 3

Twilio Introduces Segment B2B Edition and Zero Copy Architecture to Offer a Composable, AI-Ready Customer Data Platform (CDP) that Enhances Businesses’ Perception of Customers

As AI continues to rise in prominence, marketing and product innovators are moving beyond generic personalization based on demographics or location. But to achieve excellent personalization, companies need a clean and consistent data foundation. Twilio’s new Segment B2B Edition with Linked Profiles⁷ will allow businesses to establish relationships across all their customer data in an expanded data graph. Segment has always brought data together in unified profiles, but, in addition to real-time consumer profiles, many organizations have business data sets (containing information like company accounts, subscriptions, products, households, and more) sitting in their data warehouse. Now, using Linked Profiles, companies can build a graph of relationships linking customer events, experiences, and profiles with these additional data sets. With a better line of sight across data, graphed to each customer, companies can train AI models, build advanced segmentation, and power state-of-the-art personalized recommendations and activations across channels.

Twilio is also introducing Zero Copy Architecture⁸ to help businesses ensure their data infrastructure is AI-ready. In partnership with Databricks, the Data and AI company, and Snowflake, the Data Cloud company, the new capabilities will allow customers to push down query processing to the data warehouse or data platform directly, eliminating the need for data copying and additional ETL (“Extract-Transform-Load”) jobs, avoiding redundancy, and resulting in more timely, secure, and accurate insights. It also reduces the need to build and maintain data pipelines. Extending Twilio’s CDP, Zero Copy offers a new pathway for data ingestion and access. For AI models built in the data warehouse, Zero Copy “Data Sharing” technology will enable easier activation in downstream applications. Lastly, Twilio Engage and Twilio Flex customers will be able to onboard customer data into these applications more quickly and easily.

As Twilio develops and launches CustomerAI tools, it is leveraging its own proprietary technology as well as working with trusted industry leaders like AWS, Google, and OpenAI that meet its privacy and data protection standards. Twilio is committed to building CustomerAI safely and responsibly, and has today published its CustomerAI Trust Principles, along with information on the rollout and availability of its AI Nutrition Facts Labels. As a part of this commitment, Twilio builds privacy and security by design into its product development lifecycle and will ensure companies have full transparency and control of the data that informs AI-powered interactions with their customers.