Ralph Lauren Presents First Artist in Residence Collaboration - Seite 2

“Navajo weaving is a craft that has carried on through my family for seven generations and preserving these traditions in new ways has been so inspiring to me as an artist. To now be able to share it with people around the world, as seen through my eyes and brought to life in clothing, is a dream come true,” said Naiomi Glasses. “It is only through the power of collaboration and Ralph Lauren’s unique program that this collection was made possible, and the best part is that it brings traditional Navajo weaving to a new generation.”

This story comes to life beyond the product through a powerful campaign shot by Ryan RedCorn (Osage) and Daryn Sells (Diné/Navajo) with behind-the-scenes footage captured by Lonnie Begaye (Diné/Navajo). It features a predominantly Indigenous cast and crew of Glasses’ family, friends and community, set against the striking landscape of Navajo Nation. An anthemic short film directed by award-winning filmmaker Shaandiin Tome (Diné/Navajo) accompanies the campaign, detailing Glasses’ family life, her introduction to the Navajo weaving tradition and sources of inspiration, the making of the collection and more. Ralph Lauren’s external Native and Indigenous Advisory Council, with members from a range of career disciplines and tribal affiliations, advised the Company on the ideation, approach and creation of the campaign as part of its ongoing role to share guidance and insights on representation of and engagement with Indigenous communities.

The short film premieres on December 5 on YouTube and select Ralph Lauren social channels. The first of three assortments of the collection is now available to consumers on RalphLauren.com, the Ralph Lauren App, Tmall and in select global stores, while quantities last. Drops two and three of the collection will follow in spring and fall 2024, respectively.

Glasses, an avid turquoise and silver collector, curated a unique selection of handcrafted silver and turquoise jewelry from six artisan families throughout the Navajo Nation, Hopi Pueblo, San Felipe Pueblo and Zuni Pueblo, showcased throughout the campaign and profiled in RL Magazine. Special pieces from the curation are available for purchase online and in select flagship stores.

In line with Ralph Lauren’s commitment to deepen its engagement with Native and Indigenous communities, a percentage of the purchase price from sales of the first drop of the Polo Ralph Lauren x Naiomi Glasses Collection will benefit Change Labs, a Native-led organization focused on fostering the creation of successful Navajo and Hopi small businesses. Full details are available in stores and on RalphLauren.com. This builds on the ongoing efforts by the Company and The Ralph Lauren Corporate Foundation to preserve cultural heritage and enable access to educational and career opportunities among Native communities through their support of organizations like the American Indian College Fund, Creative Futures Collective, the Institute of American Indian Arts and the Southwestern Association for Indian Arts, among others.