More than half of Gen Z and Millennial Grocery Shoppers Prefer Self-Checkout, According to New Consumer Survey from NCR Voyix - Seite 2

Consumers increasingly rely on technology to navigate smarter ways to shop. When asked how technology has changed their shopping experiences, consumers cited the ability to compare prices more frequently, research products before purchasing more frequently and use more digital payment options.

Tipping Tiffs

In the restaurant industry, consumers want the best customer service — but the surge in tipping prompts may be tipping them the wrong way. Thirty-six percent of consumers reported that they don’t like tipping prompts and therefore don’t tip at all.

Secret Ingredient: Loyalty

Like grocery shopping, inflation has impacted consumer restaurant dining habits. Forty-eight percent said they dine out less now because of higher prices. More than half of consumers (58%) have purchased a meal at a gas station one or more times this year.

Although some consumers may be slowing down on traditional dining out, they still want to keep up with their favorite restaurants and access any deals they can. Signing up for a loyalty rewards program, downloading a restaurant’s app and signing up for email updates are among the top three actions consumers have taken to receive updates on their favorite restaurants.

Patrons Go Direct

With consumers eager to stay in the know and gain access to special deals and rewards, half of consumers prefer to use a restaurant’s app or website to place their order, while 23% prefer to call the restaurant directly. Consumers cite their top reasons for going directly to the restaurant’s app or website for order and delivery as convenience, the ability to easily customize orders and lower or no service fees.

The Future of Restaurants

As consumers look to the future and consider new technology in restaurants, they hope to see customized digital menus personalized per diner, full meal vending machines and robot delivery service.

“The results are in, and it’s clear consumers want ease, speed and innovative experiences whether they are at the grocery checkout, gas pump or favorite restaurant,” said Wilkinson. “As retailers and restaurants consider their technology investments for 2024, these consumer insights can help prioritize and deliver what consumers want.”

For more details on the NCR Voyix 2024 Digital Commerce Index, visit http://www.ncrvoyix.com/.

About the 2024 NCR Voyix 2024 Digital Commerce Index

NCR Voyix commissioned a blind survey of American consumers in November 2023 to understand how dining, grocery and fuel convenience purchase behaviors are changing. Respondents to the online survey included a total of 1,133 American consumers. The margin of error for this survey is +/- 2.981%.