Align Technology Launches Integrated Consumer Campaign and #Invisisforkids to Drive Awareness of How the Invisalign Palatal Expander System Is a Better Option for Expanding a Child’s Narrow Palate to Make Room for Adult Teeth - Seite 2

The “Better Way” campaign launched on April 8 across the United States and Canada through videos on major digital platforms, a landing page, in-office focused parent collateral, and a targeted “Mom Influencers” social media campaign.

Key “Better Way” consumer messages for the Invisalign Palatal Expander System include:

• Say goodbye to daily screw-turning: Every set of expanders is custom-fit to your child’s mouth and 3D-printed for a sleek design, and a more comfortable¹ and less anxiety-inducing experience¹—for your child and for you.

• Clinically proven to be safe and effective.² The era of traditional expanders is over. The Invisalign Palatal Expander System is the only FDA-cleared, removable palatal expander that’s just as effective as traditional fixed expanders.²

• Removable for better oral hygiene.³ With no metal or wires in the way, your child can easily pop out the Invisalign Palatal Expander to brush and floss as usual.

1. Based on the survey in August 2023 in CAN of 10 Invisalign-trained orthodontists who participated in the Invisalign Palatal Expander System Technical Design Assessment and have treated at least 1 patient ages 6-11 years with IPE. Data on file at Align Technology, as of October 30, 2023.
2. Based on data from a multi-site US IDE clinical study (n=29 subjects, ages 7-10 years) of expansion treatment with Invisalign Palatal Expanders. Data on file at Align Technology, as of September 5, 2023.
3. Data on file at Align Technology, as of September 5, 2023.

About the Invisalign Palatal Expander System

The Invisalign Palatal Expander System is a modern, innovative direct 3D printed orthodontic appliance designed based on proprietary and patented technology. The Invisalign Palatal Expander System is indicated for the orthodontic treatment of malocclusion. The system is used for the rapid expansion and subsequent holding of skeletal and/or dental narrow maxilla (upper jaw, dental arch and teeth, palate) with primary, mixed, or permanent dentition during orthodontic or orthopedic treatment in children or adolescents. In adults, it is to be used in conjunction with surgery or other interventions when necessary. Devices are 3D printed and are manufactured based on digital scan data from commercially available iTero intraoral scanners offered by Align Technology, Ltd. The devices are removable and more hygienic than traditional appliances; manufactured to custom fit each patient’s anatomy for optimal comfort and aesthetics, expanders fit comfortably in the patient’s mouth and changed daily (no screw required).