5 Things to Know About First-Ever Starbucks Promises Day - Seite 2

Customer Promise: Uplift the Everyday

New coffee experience pop-ups will be coming to cities in the U.S. and around the world next year to showcase the possibility of coffee. Customers will be able to enjoy exclusive and unexpected collaborations and experimental coffees from unique origins made with innovative techniques, building on the success of inventive coffees such as Whiskey Barrel Aged Sulawesi.

“When we talk about meeting customers where they are, we really mean it,” Narasimhan said. “Starbucks continues to redefine coffee for the next generation of customers.”

The company also shared plans to explore a new line of limited-release, special-edition coffees and breakthrough collaborations, rooted in passion and curiosity for coffee, culture and sustainability. Its first offering will be Starbucks Milano Duetto, a new whole bean coffee offered in two different roasts.

“Starbucks Milano Duetto represents the duality of day and night, and the distinct tastes of light and dark roasts – Duetto will be one coffee blend, roasted in two distinct ways,” Narasimhan said.

Farmer Promise: Ensure the Future of Coffee for All

To ensure a sustainable future of coffee for farmers and farming communities, Starbucks announced that it will expand its network of coffee innovation farms with four new farms across Africa, Asia and Latin America in the coming years to continue global agronomy innovation. The new farms will enable direct research on varietals and build on the company's existing network of model farms, helping us further our work with farmers to mitigate the impact of climate change on the coffee supply.

“This network of four new farms will enable direct research on varietals and farming practices in different critical coffee-growing geographies around the globe – helping us work with farmers to mitigate the impact of climate change on the coffee supply,” Narasimhan said.

The company will also break ground on its new sustainability learning and innovation lab at Hacienda Alsacia. The lab will serve as a hub for hands-on learning opportunities for Starbucks partners, Arizona State University students, researchers and industry leaders to innovate and scale sustainable solutions for coffee climate adaptation and agricultural economics. The farm will welcome the first cohort of Arizona State University students this December from the College of Global Futures, including Starbucks College Achievement Plan students, to visit and learn about all the ways Starbucks is innovating in agronomy and coffee growing at Hacienda Alsacia.