EQS-News

MGI – Media and Games Invest SE Releases On-Device Targeting-AI ATOM 3.0 to 10,000+ Apps - Seite 2

ATOM in Short

• By analyzing a wide array of device signals and real-world contexts, such as app usage pattern, session duration, session depth, gestures, screen brightness and more, ATOM 3.0's sophisticated on-device machine learning models offer cohorts spanning across 10 key categories, including Behavioral, Demographic, Mobility, Attention, Engagement, and also can classify users into special cohorts like "Tech Enthusiasts", "Active Gamers", "Health and Fitness Advocates", and "Frequent Shoppers" without user data ever leaving the device.
• Ad requests can be enriched with the cohorts to help advertisers make better decisions when IDs are unavailable. This method provides advertisers with the tools needed to deliver highly personalized advertising experiences while ensuring full compliance with privacy regulations, as no personal identifying information is transferred to third parties.
• As the digital advertising ecosystem grapples with the disappearance of traditional identifiers, the integration of ATOM 3.0 into MGI’s Hybid SDK emerges as the only currently available scalable solution designed to future-proof advertising strategies against evolving privacy regulations and shifting consumer expectations.

To learn more about ATOM, please visit the ATOM website at: https://verve.com/atom/

Responsible parties

The information in this release has been made public through the agency of the responsible persons set out below for publication at the time stated by MGI’s news distributor EQS Newswire at the publication of this release. The responsible persons below may be contacted for further information.

For further information, please contact:

Sören Barz
Head of Investor Relations
[phone]
[e-mail], [e-mail]
www.mgi-se.com

Danesh Zare
Senior Investor Relations Manager
[phone]
[e-mail]

About MGI - Media and Games Invest SE

MGI - Media and Games Invest SE (MGI) operates a fast-growing, profitable ad-software platform that matches global advertiser demand with publisher ad-supply while improving results through first party data from own games as well as AI driven contextual data solutions. MGI’s main operational presence is in North America and Europe. Through investments in organic growth and innovation, as well as targeted M&A, MGI has built a one-stop shop for programmatic advertising, enabling companies to buy and sell ad space across all digital devices (mobile apps, web, connected TV and digital out of home), with the mission to make advertising better. MGI is registered as Societas Europaea in Sweden (registration number 517100-0143) and its shares are listed on Nasdaq First North Premier Growth Market in Stockholm and in the Scale segment of the Frankfurt Stock Exchange. The Company has three secured bonds that are listed on Nasdaq Stockholm and on the Frankfurt Stock Exchange Open Market. The Company's certified advisor on Nasdaq First North Premier Growth Market is FNCA Sweden AB; [e-mail].