comScore Industry Trust Solution for Programmatic Now Available in 44 Countries - Seite 2

Trust Profiles will also be available in select DSPs in key international markets later in 2015. Integration partners include Adform, DataXu, Eyereturn Marketing, MediaMath, Turn, The Trade Desk and Rubicon Project. Additional partners will be announced throughout the year.

Support for comScore's Efforts to Enable Trusted Transactions of Advertising

Demand-Side Platform Supporters

"At DataXu, we pride ourselves on giving our clients complete visibility into the data they're using to make advertising decisions, and total control to manage those sources appropriately. The comScore Industry Trust will provide a welcomed layer of independent validation, giving our clients and the broader industry greater confidence in the impressions that are being bought and sold programmatically."
David Shapiro, VP Corporate and Business Development at DataXu

"At Adform, we're constantly identifying ways in which we can provide a superior buying and selling experience to the clients we serve. We're pleased to see comScore introducing its Industry Trust initiative, as we believe that it echoes the vision and values of Adform's Virtue Suite, which focuses on ensuring a brand friendly programmatic environment, and provides quality, transparent, brand safe and fraud-free display advertising for all of our clients. Industry Trust will provide buyers and sellers with full transparency in regards to their transactions, and will ultimately help to ease concerns among all sides of the ecosystem about the quality of impressions that are being bought and sold, instilling greater trust in programmatic and digital advertising overall." 
Martin Stockfleth Larsen, Chief Marketing Officer, Adform

"It is important that the lack of trust and clarity of supply within programmatic is addressed. We welcome comScore's Industry Trust initiative as a great move towards highlighting quality in programmatic, by providing a level of transparency in the pre bid environment that has been so lacking to date."
David Nelson, VP Product and Operations Europe, RocketFuel

Industry Endorsements

"As programmatic trading continues to gain traction, efforts to infuse greater transparency into the buying and selling process are increasingly important. We welcome efforts such as comScore Industry Trust that aim to elevate premium quality inventory within the programmatic marketplace, giving buyers greater confidence and ensuring sellers receive fair value for their high-quality inventory."