389 0 Kommentare Cost to Secure Loyal App Users Surges Past $3 in March, Reveals Fiksu Indexes - Seite 2

"As we enter another record-breaking month, brands must face the inevitable rising tide: mobile marketing is maturing and becoming more expensive. To stay ahead of this evolving market, marketers must continually adjust and take advantage of programmatic media buying methods to spend marketing budgets as wisely as possible," said Micah Adler, CEO of Fiksu. "Sustainable success will be found by brands that use more precise forms of targeting to reach the right mobile users: those who will engage with an app and become loyal over the long term."

While the increasing popularity of mobile advertising channels such as Facebook intensified competition this month, big-spending brands may have had an impact as they poured their remaining Q1 budget dollars into mobile at the end of the quarter, without necessarily giving careful consideration to effective spending practices. In terms of what is ahead for marketers, April generally means less competition and caution with budgets. That historic trend may fluctuate this month, however, as the Apple Watch has made its highly anticipated debut: the flurry of activity and excitement may drive additional activity for iOS marketers. In either scenario, keeping existing app users engaged today should be a top priority for any brand looking to engage with users on the Apple Watch tomorrow.

For Fiksu's full March analysis, visit http://www.fiksu.com/resources/fiksu-indexes#analysis.

About Fiksu
Fiksu provides data-fueled mobile marketing technology that connects brands, agencies, and app advertisers to targeted mobile audiences. Fiksu delivers up to 3x overall campaign performance improvement through the industry's only complete mobile marketing infrastructure that combines actionable data, programmatic reach, and ad performance optimization. This integrated system offers all the capabilities a mobile marketer needs: mobile ad tracking and attribution, audience segmentation, media buying, retargeting, optimization, and analytics. Fiksu promotes thousands of mobile apps and websites for clients such as Amazon, Disney, Groupon, Coca-Cola, Activision, The New York Times, Dunkin' Donuts, and Starcom. Additionally, Fiksu offers FreeMyApps®, the world's largest app discovery platform. More at fiksu.com and @Fiksu.