Savvy Companies Seizing Opportunities in Growing Cannabis Market - Seite 3

Undoubtedly, the Farm Bill is set to allow cannabis businesses to grow significantly through hemp and provide a precedent as federal politicians reconsider the wider cannabis industry.

Product Diversification

Now that companies have identified CBD as a promising step into the market, they are doing what they do best — finding new ways to sell their products and services. This has led to a wave of innovation and an increasingly diverse range of cannabis-based products.

Two of the biggest areas for innovation are the creation of confectionaries and beauty products. The former offers a way to consume cannabis without inhaling it. The latter appears to be a natural fit given the suggested well-being benefits of CBD and THC, along with the willingness of customers to try new plant-based beauty products. But innovative companies aren't stopping there, with options such as Phyto-Bites, a product SinglePoint distributes on its website SingleSeed.com, designed to improve the health and well-being of pets.

Human health and well-being remain a huge driver for innovation in cannabis. Aware of that, SinglePoint has also been adding health and wellness products to its sales lines. Its SingleSeed store recently unveiled a range of TorusMed Hemp CBD products to its offerings. The new products include treatments such as Sport Relief Topical Cream, an ointment designed to provide pain relief for professional and amateur athletes.

Smart Investing in the Cannabis Sector

The growth of the cannabis sector has not occurred without a few bumps along the way. Companies are operating in a space that didn't even exist 20 years ago, and the sector is evolving quickly, with the last few years triggering a wave of consolidation. In a fast-changing market, challenges are expected, and the ability to meet such challenges successfully is essential to a company's success.

The secret to smart investing in this new space is the same as for any sector: research, understand the businesses being invested in, identify a plan and execute it. Understanding the specifics of the cannabis market is critical, and the trend within the industry most recently has been mergers and acquisitions, as companies such as SinglePoint have expanded through investment in promising companies that provide products and services that will complement and support its strategy.