National CineMedia (NCM)’s Noovie Arcade Has Changed The Game On The Big Screen With The Ball Park Brand Hot Dog Derby Augmented Reality Game - Seite 2

The first app of its kind, Noovie Arcade gives movie fans the chance to enjoy a gaming experience like no other while waiting for their feature film to start on over 21,000 movie screens in over 1,700 top theaters nationwide, including AMC, Cinemark, Regal Entertainment Group, and 50 other regional and local exhibitors. Other Noovie Arcade games include Disney’s Ralph Breaks the Internet game (the first studio collaboration for Noovie Arcade), Cinevaders, Escape from Waddleville, Hollywood Highway, Emoji Escape, and the Halloween Horror Experience.

About Ball Park Brand

The Ball Park brand was launched in 1957 in response to a request from the owner of the Detroit Tigers baseball team and today, is an official partner of the Detroit Tigers. The Ball Park frank was such a success, it was expanded nationally. Ball Park products can be found in supermarkets, convenience stores and a variety of sports venues. For more information, visit www.ballparkbrand.com.

What’s Noovie?

NCM’s Noovie pre-show gives movie audiences a reason to arrive at the theater early to discover what’s next, with exclusive entertainment content, in-theater gaming, and engaging advertising from national, regional and local brands. Noovie also goes beyond the big screen with a growing digital ecosystem including Noovie.com, the go-to digital destination for all things movies, including trailers, showtimes, tickets, and more; Shuffle, Noovie’s new movie trivia game that movie fans can play anytime, anywhere; Noovie ARcade, the big screen interactive augmented reality (AR) game available free in the iTunes and Google Play stores; and Fantasy Movie League, the box office predictions game that combines the fierce competition of fantasy sports with the insanely popular world of entertainment and movies. Find out @WhatsNoovie on Facebook, Instagram and Twitter.

About National CineMedia (NCM)

National CineMedia (NCM) is America’s Movie Network. As the #1 Millennial weekend network in the U.S., NCM is the connector between brands and movie audiences. According to Nielsen, more than 750 million moviegoers annually attend theaters that are currently under contract to present NCM’s Noovie pre-show in 58 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC, LON: CINE). NCM’s cinema advertising network offers broad reach and unparalleled audience engagement with over 21,000 screens in over 1,700 theaters in 188 Designated Market Areas (all of the top 50). NCM Digital goes beyond the big screen, extending in-theater campaigns into online and mobile marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ:NCMI) owns a 48.6% interest in, and is the managing member of, National CineMedia, LLC. For more information, visit www.ncm.com and www.noovie.com.